Aristocrat Technologies, a subsidiary of Aristocrat Leisure Limited, has announced that it has entered into a long-term strategic systems partnership with Boyd Gaming Corporation, which sees the firm selected as official casino management systems partner.
Under the terms of the agreement, the US casino organisation, who operates 24 properties throughout the nation, is to utilise the Aristocrat Oasis 360 system as its casino management solution at its casino properties nationwide.
Giving Boyd Gaming the ability to unify all of its properties under the Aristocrat player loyalty program, both parties are to also join forces to develop innovative new gaming features at Boyd Gaming establishments, including property wide bonus games and jackpots.
Matt Wilson, Aristocrat’s managing director of the Americas, commented: “We are thrilled to expand our existing relationship and form a long-term strategic partnership with Boyd Gaming.
“The powerful combination of Aristocrat player-favorite games and our Oasis 360 systems innovations will help to increase player excitement and boost Boyd Gaming’s competitive advantages in the markets in which they operate.”
Through this fresh agreement it is hoped that a more “consistent player experience” can be created across the Boyd Gaming enterprise, heightening consumer engagement and excitement throughout.
Various system innovations set to be felt across the Boyd Gaming ecosystem are in addition to “top performing” Aristocrat title currently in operation, including Buffalo, Game of Thrones, Lightning Link and The Walking Dead II.
“Aristocrat’s technology solutions will provide us with significant new insights into our customers’ wants, allowing us to engage them more effectively and with greater precision,” said Steve Thompson, executive vice president of operations for Boyd Gaming. “Through this partnership, Boyd Gaming will be able to deliver an enhanced, compelling gaming entertainment experience across our portfolio, supported by a brand-differentiating level of customer service.”
This latest announcement comes in the midst of a busy period for Boyd Gaming, which has seen a number of other relationships established and enhanced alongside MGM Resorts International, FanDuel Group and IGT.