German centric online casino DrückGlück has agreed a new sponsorship deal alongside 2. Bundesliga side Holstein Kiel, as the firm embarks upon a strategic marketing drive.
Becoming the official online casino for the club, the SkillOnNet powered brand is to receive seven and a half minutes of advertising across LED advertising boards during each match at the outfit’s Holstein-Stadion home.
The DrückGlück logo is to appear on team jerseys as well as the team bus, with branding also set to be present across interview and press conference boards, on public and VIP tickets and in the VIP area.
Furthermore, the partnership is to provide DrückGlück with additional marketing opportunities, including team meet and greets as well as picture and video rights for all players.
Tim Jost, head of sponsoring at Holstein Kiel, said: “We are happy to cooperate with one of the leading online casino providers.
“The intensive discussions with colleagues at DrückGlück.de have shown that both brands pursue the same goals and harmonise well with each other.”
Forming the latest part of a major advertising push, the Schleswig Holstein-licensed operator has also detailed that it’s to produce a series of adverts featuring its top performing slot games, as part of a €35m TV spending strategy.
DrückGlück’s Maxim Batov added: “This partnership with Holstein Kiel will strengthen our position as the largest and most popular online casino brand in Germany.
“It provides DrückGlück with a number of unique marketing opportunities that will help us better engage players new and old, and offer them even more value.
“Holstein Kiel is one of the most established and passionate football clubs in Germany and beyond, and we are thrilled to be associated with them.”
Holstein Kiel began their season last weekend (Friday 3 August) with a 3-0 victory at relegated Hamburger SV, with the first home game coming up this weekend, Sunday 12 August, against FC Heidenheim.