Game Lounge has announced a strategic expansion of its global operations, with plans in motion to enhance its footprint within the North American market.
The online gaming affiliate, a subsidiary of Cherry AB, is to establish operations within New jersey following the acquisition of the premium domain name BetNJ.com, targeting sports betting and casino in the state.
Continuing its strategy of complimenting “the organic expansion of the business with targeted acquisitions,” Game Lounge has also announced the acquisition of Mexican domain OnlineCasino.mx.
Jonas Cederholm, chief executive officer of Game Lounge, explained: “Both of these premium domains are well placed, and are extremely intuitive. We foresee great opportunities to use these domains for our continued efforts in North America.
“In the United States, the Supreme Court has repealed PASPA, thus opening up a huge market for sports betting. The driving force is New Jersey, and the state has now legalised betting on sports, and we see great opportunities to expand our model to help players find the game options that will be offered to customers in states that already have laws in place.
“The proposed regulation of the Mexican gaming market makes us positive about our opportunities to take a strong position in a new market for us.”
In its press statement Game Lounge went on to give further details of its acquisitions: “With the acquisition of BetNJ.com, the company will establish operations within the regulated market in New Jersey, US.
“The website OnlineCasino.mx will become a strong foothold for the large Mexican gaming market, which is valued at around 850 million euros by the independent data specialist H2 Gambling Capital.”