Casino platform provider SkillOnNet has announced that it has submitted applications to commence operations in two European nations, as it sets its sights on a bout of expansion.
Firstly the firm, who recently struck a deal with casino games developer Thunderkick to integrate its portfolio of titles, has made initial steps forward to obtain a Swedish licence, as it strives to be “among the first to launch when the market regulates on January 1st 2019”.
Recent movements in the Scandinavian nation has seen PlayOJO, powered by SkillOnNet, launch to Swedish players in January, before agreeing a deal to sponsor the country’s thirty episode strong Paradise Hotel reality television series.
Furthermore, the platform provider, who also powers the DrückGlück online casino brand, has also filed papers with Portuguese regulator, Serviço Regulação e Inspeção de Jogos do Turismo de Portugal (SRIJ).
Planning to launch a new casino specifically targeting the Portuguese market, SkillOnNet’s goal would see entry made in the fourth quarter of this year.
Michael Golembo, sales and marketing director at SkillOnNet, said: “SkillOnNet powers some of the most popular brands in Europe, and to continue driving growth from these online casinos, we want to be active in as many regulated markets as possible.
“We are lean and nimble, so completing the licence paperwork for both Sweden and Portugal simultaneously was not a problem.
“We see both markets as having tremendous potential, and look forward to working with the regulator in each to obtain our permits.”
It’s not just SkillOnNet’s PlayOJO brand which has affiliated itself with reality television shows in recent time, with its DrückGlück entity aligning itself with German shows Celebrity Big Brother and Global Gladiators as part of €35m marketing drive.
The new autumn campaigns see the operator increase its offline marketing spend, with the adverts to be broadcast on channels Sat 1 and Pro 7 in the prime-time 8:15pm slot.
