Blueprint deal set to further NetEnt’s UK presence

Casino content developer NetEnt has entered an agreement with Blueprint, part of Gauselmann Group, that is set to further its footprints within the UK. 

As a result, the new partnership will see Blueprint launch NetEnt’s portfolio of slots across its network of retail gaming machines in arcades, bingo halls, licensed betting offices and pubs across the UK.

Andy Whitworth, chief strategy officer at NetEnt, stated: “This is a landmark deal for the Netent Group in our quest to build brand awareness and new revenue streams from new product verticals. Blueprint are the market leader in the UK, and we are delighted to expand our reach with them.”

The long-term agreement is set to run for five-years with the first games scheduled for launch in the first half of next year.

Matt Cole, managing director of Blueprint, added: “The ability to offer our customers and players content from NetEnt is a massive win for our company, we are delighted to be working closely together on offering Blueprint customers a truly compelling variety of market leading content.”

The agreement with Blueprint follows on from Dead or Alive II, NetEnt‘s sequel to the original 2013 slot, being named the UK’s most successful title of 2019 by data-driven analytics platform SlotCatalog.

Commenting on the chart-topping success of Dead or Alive II, SlotCatalog added: “NetEnt’s highly anticipated sequel to the cult status game Dead or Alive hit all markets with a bang!

“The game quickly landed top positions in most major casino lobbies at the time of the release. Released in April, players enjoyed amazing gameplay, pristine visuals and perfectly matched soundtrack.

“The expectations on the release were huge, and this time the NetEnt team scored a home-run and landed above the players’ expectations.”