Soft2Bet expands presence in Nordic region with Frumzi

Soft2Bet, the casino platform provider, has expanded its commercial presence in the Nordic region with the launch of its new online casino brand, Frumzi.

The latest addition to Soft2Bet’s growing brand portfolio allows players to gain access to various new content, and a Pay n Play registration option that provides instant deposits and withdrawals via Trustly.

Lasse Itainen, Soft2Bet’s Finland country manager, said:“Developing cutting-edge brands that players love to play is something we pride ourselves on here at Soft2Bet HQ.

“Frumzi is a highly innovative project that I’m sure our fans in Northern Europe will enjoy, and a great addition to the Soft2Bet family which continues to entertain players across the vibrant Nordic markets and beyond.”

The launch now means there are more than 20 online casinos and sportsbooks under the Soft2Bet umbrella, which include CampoBet and Wazamba. 

This latest product continues the company’s extension of its player reach in regulated markets across the globe, with the group set to obtain further EU certification in addition to its SGA, MGA and Curacao licences.

This follows last month’s announcement that Soft2Bet had enhanced its presence in the Swedish market after launching with sports betting and igaming entity, CampoBet.

Noting that it has gone ‘from strength to strength’ in Sweden since obtaining regulatory approval last year after initially entering the market in March with its YoYoCasino site.