Casino and sportsbook operator group Soft2Bet is toasting the success of four years of successful operation as the firm seeks to continue its “ambitious growth” led by an employee roster it praises as “heroes”.

Having formed in 2016, the group’s first brand, Malina, saw a huge amount of time, effort and resource invested into it, efforts which the firm asserts lay the foundation for what was to follow.

The group now counts 20 brands on its platform, with Soft2Bet stating that the likes of Buran, Yoyo, Campobet, Rabona and Wazamba have all seen considerable success with various demographics and across several jurisdictions.

Soft2bet says that it’s company DNA, which it describes as “aspiring to be a world leader in the entertainment industry, employing the most brilliant individuals, developing cutting-edge technologies and putting our customers and partners above all else”, has underpinned its rise to date.

“We firstly must thank all our customers and partners over the first four years for pushing us to become better, faster and more cost-effective in all we do,” stated Uri Poliavich, co-founder at Soft2bet.

“I have a vision for a highly prosperous future for our valued team. We’ll look back in 20 or 30 years browsing through the newsfeeds of our iPhone 126s, reading news of Soft2bet while thinking proudly that this is still my company, and I was there just at its very start.”

The first four years of operation have seen several milestones for the group, including: launching 20 brands, integrating 50 casino suppliers, 60 payment providers, establishing a sportsbook, acquiring licences from the likes of the MGA and SGA, and the impactful integration of a full marketing and affiliate suite, including the formation of 7Stars Partners.