QTech Games has documented the results of its latest tournament partner case study, delivered following the culmination of a recent campaign alongside Stockholm-based studio Thunderkick.
Responding to market demands amid the shifting landscape of the ‘new normal,’ the network slot tournament was powered by QTech’s campaign rewards tool, QT Tournament.
The report, based on a 20-day tournament exclusively featuring the studio’s portfolio, looked at three periods of monthly player activity, each of which generated increases in retention and turnover compared to the previous period.
Furthermore, in terms of headline growth, gross gaming revenue is reported to have surged 26.3 per cent month-on-month, with QT Tournament rounds soaring by 24.02 per cent.
Fredrik Ekholm, account manager at Thunderkick, commented: “QTech’s pioneering platform is setting the pace for bringing the best online games to market across emerging territories.
“So, it’s been great for us at Thunderkick to join forces with them, as our immersive games perform and connect with a wide variety of players in new markets, bolstering user-engagement in the process.”
Thunderkick’s portfolio of games, such as Pink Elephants, Carnival Queen, Crystal Quest – Deep Jungle and Sword Of Khans, were made available to QTech partners over the course of the tournament, which saw players compete for $15,000 in prizes.
Via its tournament solution QTech offers players to turn spins into prizes during competitions on selected titles, with points accumulated in a variety of ways, such as consecutive wins, successive losses, or large multiplier wins.
Gamification features also include live leaderboards for each event, which update in real-time, permitting players to track their progress throughout the tournament.
Ulf Norder, CCO at QTech Games, explained: “At QTech, we pride ourselves on responding to market needs and pressing player trends, which is why we launched QT Tournament in the first place. This industry-first campaign rewards tool allows any operator to create their own tournaments across the entire QTech suite of products, or they can simply select the specific games or studios which they want to promote.
“Both the adoption-rate and operator demand are outstripping our initial projections, while this exciting Thunderkick collaboration provides another eloquent case study. It’s a fantastic time to be showcasing their impressive games.
“QTech’s tournament campaigns frame the perfect opportunity for rising-star providers like Thunderkick to boost their games by delivering extra exposure and sustainability. Moreover, it’s an influential marketing tool for operators when it comes to ramping acquisition and retention rates by offering players a life-enhancing win from minimal stakes.
“At QTech, our modus operandi remains: one integration for all emerging markets. In fact, against the backdrop of Europe becoming more and more competitive, there’s a need for one partner for all developing territories. And naturally, one of the key aspects for sustainable and repeatable results is to have the correct games, verticals and tools at your disposal.”