Digitain has launched its Centrivo CRM platform to bolster the marketing of its igaming partners.
The igaming solutions firm stated that the Centrivo CRM platform will allow operators to “seamlessly unify all player-related touchpoints in one hub, personalise player engagement, manage player preferences, gather transactional activity, behavioural data, and more for player lifecycle segmentation, communication and marketing automation”.
Digitain added that the platform will streamline operations and create new revenue growth and player satisfaction pathways.
Edmond Ghulyan, Group Chief Strategy Officer/Chief of Centrivo Product at Digitain, stated: “CRM is essential in igaming to ensure efficient and effective unified lifecycle marketing to drive brand loyalty, advocacy and satisfaction that leads to revenue goals based on player lifecycle phases.
“We continue to innovate our platform for igaming partner operators so that operators can seamlessly centralise all player data to create campaigns for onboarding, activation, actives, retention, churn management and reactivation that deliver player engagement and revenue growth.
Ghulyan noted that the Centrivo CRM platform is a “complete solution for multi-channel marketing communications via email, SMS, website push, and campaigns as all transactional data are pipelined from the brand’s existing set-up with Digitain as against pushing data to a third-party solution, allowing a seamless data transmission”.
The platform supports third-party integrations with incumbent channel providers and can be configured to the operator’s needs. A reporting dashboard for performance analysis provides access to audience segmentation management, marketing cohorts, promotional templates, dynamic bonus management and gamification functionality.
“With our platform, you can launch and optimise your entire lifecycle CRM marketing campaigns, ensuring maximum exposure and player engagement during high-profile marketing acquisition events,” Ghulyan added.