With marketing becoming an increasingly complex channel for igaming companies to utilise, Alpha Affiliates CEO Boris Pashnev explains how brands can ensure the success of new products by driving growth and boosting brand visibility through affiliates.
In the fast-paced igaming industry, with fierce competition and ever-changing regulations, launching a new product can be challenging. Still, successful new launches are crucial in staying competitive and driving growth.
So, how can igaming brands launch new products effectively, with the support of affiliate marketing?
Affiliate marketing can be a total game changer for igaming companies looking to spread the word and make a splash with their latest offerings. We’ve seen this most recently with the collaboration we launched with Monixbet. Here’s why other brands should leverage affiliate marketing for their next product launch:
Affiliate marketing as an effective growth strategy for igaming
Affiliate marketing is particularly effective in the igaming industry due to the sector’s regulatory-focused nature, as well as the importance of trust in attracting new players. For igaming brands, like ourselves, responsible gaming is a number one priority and something that has to be considered within all marketing efforts – particularly for new launches.
By partnering with established affiliates who have built credibility and trust with their audience, igaming companies can remain responsible, while tapping into the most targeted networks of potential players who already have a vested interest in igaming products.
The beauty of affiliate marketing is the rapid traffic it drives to a business. We’re seeing more and more businesses opt for affiliate marketing, amid tighter marketing budgets. In fact, eight out of every 10 brands (80%) currently use affiliate marketing programs. This is because affiliate marketing is also a more cost-effective strategy to drive more traffic to your business and increase profits.
For igaming businesses with smaller teams, particularly marketing departments, tapping into an affiliate marketing network is particularly attractive. It has become a successful tool in improving traffic, increasing brand awareness, building credibility and ultimately generating more sales.
When it comes to product launches, affiliate marketing has the capability to spread the word about a new product far and wide, but importantly, to the right audiences. With affiliate marketing at the heart of your launch strategy, your new game or product can gain traction much faster than more traditional marketing methods alone.
Player acquisition at a fraction of the cost
We’ve touched on the aspect of cost, which is a huge concern for igaming companies launching new products within tighter budgets. However, with a pay-for-performance mode, brands only compensate affiliates when they drive actual sign-ups or deposits.
This is fair for both parties – igaming brands and affiliates – and makes it a low-risk, high-reward strategy for promoting new products.
And, remember, it’s all scalable and subject to trial. You don’t have to throw thousands of pounds at it right away. You can instead, start small and spend as much or as little as you wish. Still, it does require patience as it takes a while to get the hang of. The success of your affiliate marketing progamme hinges on partnering with the right affiliates and offering the right incentives. Once you’ve got a strong affiliate network, the results will really start to pay off.
Boosting brand awareness and credibility
While affiliate marketing is a powerful strategy when launching any new igaming product, it has a long-term impact too. After all, every business’ goal is to get in front of their audience and become a recognised brand for consumers. By working with affiliates, igaming businesses can boost their reach among their most relevant target audience.
For businesses looking for long-term growth, building this reputation and recognition through affiliate marketing can be an excellent way to raise awareness, earn trust with new customers and set businesses apart from competitors in the long term.
The goal is always conversions for sales. However, even if that doesn’t happen immediately, working with affiliate marketers gets your name out there and builds brand credibility. By getting your igaming business out there, you can boost your SEO and drive more traffic to your platform too.
Providing valuable data and insights
And it’s all trackable. For this reason, you can measure the success of your launch and better understand customer behaviours.
By gathering valuable data about where new players come from, why they are signing up and retention rates, igaming brands can better understand their audience and make improvements to new products as necessary. They can also identify areas of their operations that may need improving to drive more revenue.
Ultimately, a dynamic approach that centres around affiliate marketing, can be all the difference in successfully launching a new product. As well as being a valuable and cost-effective strategy for the rapid adoption of new products, it builds long-term trust and provides valuable insights to boost operations in the future.