Amusnet has deepened its focus on the Brazilian market through the appointment of Marco Pequeno as country manager for the region.
It builds on the company’s continued efforts for growth in the LatAm market, having recently elevated its presence in Argentina, Colombia, Mexico, Panama, and Peru.
The firm underlined that through the appointment of Pequeno as country manager it boosts its position to engage with the Brazilian audience as the market opens up.
Irina Rusimova, Chief Sales Officer at Amusnet, commented: “The appointment of our new Country Manager for Brazil is a clear sign of our commitment to deepening our presence in this dynamic market. We are happy to welcome Marco in the growing LATAM team of Amusnet and we are certain that his broad experience and knowledge of the market will contribute to the successful implementation of Amusnet’s strategic plan for growth and localization in Brazil.”
Key to Pequeno’s role will be the forming of streamlined communication for both existing and prospective clients, as well as developing strategic pathways that drive improved performance for operators, facilitating the market penetration of Amusnet’s gaming offerings.
Pequeno added: “The decision to have a branch in Brazil is further proof of our investment in the market, our interest in doing things the right way, and our desire to be closer to our clients. We are committed to providing the best experience for our operators and their users, and this goes directly through having a Brazilian office with a localised staff that understands the culture, the industry, and all its nuances,”
Brazilian framework evolution
Whilst the Brazilian market has led to significant anticipation, it has also become something of a waiting game as stakeholders seek clarity on the framework for the market.
This week, the Brazilian Senate will commence with hearings on Bill 2,234/22, which aims to modernise the country’s land-based gambling laws.
Senator Irajá Abreu (PSD-TO) will present the Bill as the chief sponsor, urging Senators to support the initiative to update Brazil’s laws regarding casinos, bingos, horseracing, and the sale of jogo do bicho (instant win games).
Senators have been waiting for over two years to debate Bill 2,234/22 since Abreu took over the project from former rapporteur Renato Vianna (MDB-SC).
The Bill includes measures to annul the 1946 Decree Law of President Gaspar Dutra, which banned casinos from operating in Brazil’s municipalities and districts.
The Bill grants Brazilian states ‘municipal autonomy’ to operate gambling venues, provided they meet legal criteria regarding the population and socio-demographics of the district, as well as the size, location, and type of gambling venue.
The provisions will allow the populous states of Rio de Janeiro, Minas Gerais, Paraná, and Amazonas to host two casino resorts each, while São Paulo will be allowed three properties within its state borders.
