{"id":35407,"date":"2025-06-25T13:24:17","date_gmt":"2025-06-25T13:24:17","guid":{"rendered":"https:\/\/casinobeats.com\/fr\/?p=35407"},"modified":"2025-06-27T10:46:51","modified_gmt":"2025-06-27T10:46:51","slug":"west-ham-sponsoring-paris-sportif","status":"publish","type":"post","link":"https:\/\/casinobeats.com\/fr\/2025\/06\/25\/west-ham-sponsoring-paris-sportif\/","title":{"rendered":"West Ham United scelle un accord de paris sportifs in extremis"},"content":{"rendered":"\n

C\u2019est une course contre la montre : dans le cadre de la protection des joueurs, les clubs de Premier League se sont accord\u00e9s sur un retrait volontaire de la publicit\u00e9 pour les jeux d\u2019argent sur les maillots. Cette mesure entrera en vigueur en 2026.<\/p>\n\n\n\n

Mais West Ham United compte en profiter une derni\u00e8re fois. \u00c0 partir de la saison 2025\/2026, le bookmaker irlandais BoyleSports deviendra le nouveau sponsor principal <\/strong>sur les maillots du club. Le contrat, d\u2019une dur\u00e9e d\u2019un an, devrait rapporter environ 12 millions de livres sterling au club.<\/p>\n\n\n\n

BoyleSports prend la rel\u00e8ve de Betway<\/h2>\n\n\n\n

Cette nouvelle \u00e9tape marque aussi la fin du partenariat entre West Ham et Betway, en place depuis 2019. BoyleSports r\u00e9cup\u00e8re ainsi l\u2019espace tr\u00e8s visible \u00e0 l\u2019avant du maillot, et saisit la derni\u00e8re opportunit\u00e9 d\u2019y appara\u00eetre avant l\u2019entr\u00e9e en vigueur de l\u2019interdiction. En effet, la suppression volontaire des pubs pour les jeux d\u2019argent sur les maillots d\u00e9butera \u00e0 la saison 2026\/2027<\/strong>, suite \u00e0 un accord conclu l\u2019an dernier entre la Premier League et ses clubs.<\/p>\n\n\n\n

Cette transition fait perdre \u00e0 la Premier League plusieurs sponsors de poids. Tout r\u00e9cemment, le retrait de TGP Europe a fait parler de lui. Cette soci\u00e9t\u00e9 fournissait des licences \u00e0 des marques de jeux d\u2019argent asiatiques qui apparaissaient comme sponsors officiels. En rendant sa licence \u00e0 la UK Gambling Commission, TGP a mis fin \u00e0 leur pr\u00e9sence en Premier League.<\/p>\n\n\n\n

Le nouveau partenariat ne passe pas inaper\u00e7u, et encore moins du c\u00f4t\u00e9 des d\u00e9fenseurs des joueurs.<\/p>\n\n\n\n

Pour West Ham, ce changement de sponsor est pourtant une bonne affaire. Selon les m\u00e9dias, Betway avait vers\u00e9 10 millions de livres la saison derni\u00e8re. BoyleSports, lui, en a d\u00e9bours\u00e9 12 millions pour devenir le sponsor principal <\/strong>– un joli coup sur le plan financier.<\/p>\n\n\n\n

Mais l\u2019op\u00e9ration est entach\u00e9e de critiques. D\u2019une part, l\u2019accord intervient alors que le club est d\u00e9j\u00e0 sali par l\u2019affaire Lucas Paquet\u00e1<\/a> : le joueur vedette est accus\u00e9 d\u2019avoir d\u00e9lib\u00e9r\u00e9ment provoqu\u00e9 des cartons jaunes lors de quatre matchs, dans le but suppos\u00e9 d\u2019influencer le march\u00e9 des paris.<\/p>\n\n\n\n

D\u2019autre part, pour les militants oppos\u00e9s \u00e0 la publicit\u00e9 sur les jeux d\u2019argent, ce contrat va \u00e0 l\u2019encontre de l\u2019\u00e9thique du sport. Will Prochaska, directeur de la Coalition to End Gambling Ads, d\u00e9plore que les jeux d\u2019argent \u00ab empoisonnent le football \u00bb et accuse des clubs comme West Ham d\u2019avoir perdu tout sens moral.<\/p>\n\n\n\n

Malgr\u00e9 ces critiques, West Ham devrait maintenir ce partenariat. Un contrat d\u2019un an seulement, rendu possible parce que l\u2019interdiction de ce type de publicit\u00e9 sur les maillots ne s\u2019appliquera qu\u2019\u00e0 partir de la saison 2026\/2027.<\/p>\n","protected":false},"excerpt":{"rendered":"

C\u2019est une course contre la montre : dans le cadre de la protection des joueurs, les clubs de Premier League se sont accord\u00e9s sur un retrait volontaire de la publicit\u00e9 pour les jeux d\u2019argent sur les maillots. Cette mesure entrera en vigueur en 2026. Mais West Ham United compte en profiter une derni\u00e8re fois. \u00c0 […]<\/p>\n","protected":false},"author":165,"featured_media":35536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-35407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nWest Ham United aura un sponso paris sportif avant l'interdiction en 2026<\/title>\n<meta name=\"description\" content=\"\u00c0 partir de la saison 2025\/2026, le bookmaker irlandais BoyleSports deviendra le nouveau sponsor principal sur les maillots du club\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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