{"id":80534,"date":"2026-06-25T14:21:06","date_gmt":"2026-06-25T14:21:06","guid":{"rendered":"https:\/\/casinobeats.com\/fr\/?p=80534"},"modified":"2026-06-25T14:21:31","modified_gmt":"2026-06-25T14:21:31","slug":"clubs-jeux-paris-interdiction-casino-partouche-pasino","status":"publish","type":"post","link":"https:\/\/casinobeats.com\/fr\/2026\/06\/25\/clubs-jeux-paris-interdiction-casino-partouche-pasino\/","title":{"rendered":"Le mot \u00ab casino \u00bb banni \u00e0 Paris : Partouche c\u00e8de face au r\u00e9gulateur"},"content":{"rendered":"\n

Un mois apr\u00e8s avoir affich\u00e9 le mot \u00ab casino \u00bb en lettres capitales sur sa fa\u00e7ade du 10 avenue de la Grande Arm\u00e9e<\/strong>, Partouche a \u00e9t\u00e9 contraint de retirer le terme et de rebaptiser son \u00e9tablissement parisien : le Partouche Casino Club<\/em> devient le Partouche Pasino Club<\/strong>. Un seul caract\u00e8re modifi\u00e9 – le \u00ab c \u00bb effac\u00e9, un \u00ab p \u00bb substitu\u00e9 – mais une concession juridique sans ambigu\u00eft\u00e9.<\/p>\n\n\n\n

Une prohibition centenaire, une tol\u00e9rance z\u00e9ro sur la d\u00e9nomination<\/h2>\n\n\n\n

Le fondement l\u00e9gal est stable depuis plus d’un si\u00e8cle : l’article 82 de la loi de finances du 31 juillet 1920<\/strong> interdit l’exploitation de tout casino ouvrant des salles de jeux \u00e0 moins de 100 kilom\u00e8tres de Paris<\/strong>. La loi du 28 f\u00e9vrier 2017<\/strong> relative au statut de Paris a bien ouvert une br\u00e8che, en autorisant par d\u00e9rogation des clubs de jeux sur le territoire parisien – cadre p\u00e9rennis\u00e9 par le Conseil constitutionnel en f\u00e9vrier 2026<\/strong> -, mais elle n’a pas touch\u00e9 au mot lui-m\u00eame.<\/p>\n\n\n\n

C’est la Direction des libert\u00e9s publiques et des affaires juridiques (DLPAJ)<\/strong> du minist\u00e8re de l’Int\u00e9rieur qui a tranch\u00e9 : l’usage du terme \u00ab casino \u00bb sur les supports de communication, fa\u00e7ade, site web ou r\u00e9f\u00e9rencement Google, est \u00ab de nature \u00e0 cr\u00e9er une confusion \u00bb sur le statut l\u00e9gal de l’\u00e9tablissement.<\/p>\n\n\n\n

Groupe Barri\u00e8re, qui avait \u00e9galement affich\u00e9 le mot sur son Club Barri\u00e8re<\/em> des Champs-\u00c9lys\u00e9es, a proc\u00e9d\u00e9 au m\u00eame retrait dans les m\u00eames semaines, pr\u00e9cisant dans un droit de r\u00e9ponse dat\u00e9 du 29 mai 2026<\/strong> que ce changement avait \u00e9t\u00e9 d\u00e9cid\u00e9 en novembre 2025<\/strong> et \u00e9tait \u00ab sans lien avec l’actualit\u00e9 concurrentielle \u00bb.<\/p>\n\n\n\n

Un rebranding contraint, une coh\u00e9rence de marque r\u00e9cup\u00e9r\u00e9e<\/h2>\n\n\n\n

Sur le fond, le renommage s’inscrit dans une logique d’enseigne que Partouche pratique d\u00e9j\u00e0 \u00e0 grande \u00e9chelle : le groupe exploite plusieurs \u00e9tablissements sous l’enseigne Pasino<\/em>, dont le Pasino Grand d’Aix-en-Provence<\/em>. L’avenue de la Grande Arm\u00e9e rejoint ainsi le r\u00e9seau existant plut\u00f4t qu’elle ne s’en distingue, ce qui att\u00e9nue la port\u00e9e symbolique de la reculade sans en effacer la cause.<\/p>\n\n\n\n

L’\u00e9tablissement, ouvert au printemps 2026<\/a> avec plus de 5 000 m\u00b2<\/strong> d\u00e9di\u00e9s au jeu et un investissement d\u00e9passant 100 millions d’euros<\/strong>, reste le plus grand club de jeux de Paris. Son statut juridique le prive cependant de machines \u00e0 sous et de roulette, un point de friction r\u00e9glementaire qui demeure ouvert<\/a>, tandis que le grand opening du 12 mai<\/a> avait \u00e9t\u00e9 con\u00e7u pr\u00e9cis\u00e9ment pour capitaliser sur l’image casino que la loi lui refuse.<\/p>\n\n\n\n

Le cadre des clubs de jeux parisiens est d\u00e9sormais consolid\u00e9, mais la fronti\u00e8re entre ce qu’un op\u00e9rateur peut offrir et ce qu’il peut revendiquer publiquement reste une ligne que le r\u00e9gulateur entend manifestement tenir.<\/p>\n","protected":false},"excerpt":{"rendered":"

La DLPAJ interdit le terme \u00ab casino \u00bb sur les fa\u00e7ades des clubs de jeux parisiens, for\u00e7ant Partouche et Barri\u00e8re \u00e0 rebaptiser leurs \u00e9tablissements.<\/p>\n","protected":false},"author":166,"featured_media":80533,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-80534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"acf":[],"yoast_head":"\n\u00ab Casino \u00bb interdit \u00e0 Paris : pourquoi Partouche a d\u00fb c\u00e9der<\/title>\n<meta name=\"description\" content=\"Sous la pression du r\u00e9gulateur, Partouche abandonne le mot \u00ab casino \u00bb \u00e0 Paris.. 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