{"id":37996,"date":"2025-07-18T05:48:59","date_gmt":"2025-07-18T05:48:59","guid":{"rendered":"https:\/\/casinobeats.com\/se\/?p=37996"},"modified":"2025-07-18T05:49:00","modified_gmt":"2025-07-18T05:49:00","slug":"reklamforbud-for-playn-gos-slots","status":"publish","type":"post","link":"https:\/\/casinobeats.com\/se\/2025\/07\/18\/reklamforbud-for-playn-gos-slots\/","title":{"rendered":"Reklamf\u00f6rbud f\u00f6r Play’n GO:s slots i Storbritannien"},"content":{"rendered":"\n

Den 16 juli rapporterades det att Storbritanniens reklamtillsynsmyndighet Advertising Standards Authority (ASA), har f\u00f6rbjudit tre reklamkampanjer fr\u00e5n speltillverkaren Play\u2019n Go. Anledningen \u00e4r att annonserna bed\u00f6mdes vara tilltalande f\u00f6r personer under 18 \u00e5r, den lagliga \u00e5ldern f\u00f6r spel om pengar i Storbritannien. Klagom\u00e5len r\u00f6rde annonser som visades intill barns e-postinkorgar, vilket v\u00e4ckte oro hos b\u00e5de f\u00f6r\u00e4ldrar och myndigheter.<\/p>\n\n\n\n

De tre annonserna var kopplade till olika slotsspel fr\u00e5n Play’n GO. Den f\u00f6rsta annonsen visade en tecknad p\u00e5skhare i superhero-anda som h\u00f6ll i ett silver\u00e4gg och en korg med \u00e4gg, och marknadsf\u00f6rde ett spel med p\u00e5sktema. Den andra annonsen presenterade en tecknad robot-DJ med en lila sk\u00e4rm som ansikte, kopplad till spelet Spinnin\u2019 Records into the Beat. Den tredje annonsen marknadsf\u00f6rde Moon Princess-serien och inneh\u00f6ll tre animerade prinsessor i anime-stil. <\/p>\n\n\n\n

Samtliga annonser bar Play\u2019n Go:s logotyp och syntes intill barns e-postinkorgar, vilket ledde till klagom\u00e5l om att de kunde attrahera minder\u00e5riga.<\/p>\n\n\n\n

Play’n GO ger svar p\u00e5 tal<\/h2>\n\n\n\n

Play\u2019n Go menade att bilderna<\/a> i annonserna visserligen var popul\u00e4ra bland vuxna, men erk\u00e4nde att de ocks\u00e5 kunde tilltala barn. F\u00f6retaget f\u00f6rklarade att reklamen distribuerades via en programmatisk reklamplattform, Adroll, d\u00e4r annonserna markerades som relaterade till spel. Detta skulle s\u00e4kerst\u00e4lla att de endast visades p\u00e5 webbplatser som aktivt valt att inkludera spelreklam. Trots detta ans\u00e5g ASA att Play\u2019n Go:s \u00e5tg\u00e4rder f\u00f6r att undvika exponering f\u00f6r minder\u00e5riga inte var tillr\u00e4ckliga.<\/p>\n\n\n\n

ASA:s dom och konsekvenser<\/h2>\n\n\n\n

ASA:s utredning visade att Play\u2019n Go:s webbplats inte till\u00e5ter direkt spel, men att annonserna \u00e4nd\u00e5 br\u00f6t mot Storbritanniens reklamregelverk. Myndigheten kritiserade Adrolls m\u00e5linriktningsmetoder, som baserades p\u00e5 sj\u00e4lvrapporterad \u00e5lder fr\u00e5n anv\u00e4ndare p\u00e5 Play\u2019n Go:s webbplats samt retargeting och prospektering baserat p\u00e5 surfvanor. <\/p>\n\n\n\n

Dessa metoder bed\u00f6mdes inte vara tillr\u00e4ckligt robusta f\u00f6r att helt utesluta minder\u00e5riga fr\u00e5n m\u00e5lgruppen. ASA beordrade d\u00e4rf\u00f6r Play\u2019n Go att inte visa annonserna i deras nuvarande form igen.<\/p>\n\n\n\n

F\u00e5r detta n\u00e5gon p\u00e5verkan p\u00e5 den svenska marknaden?<\/h2>\n\n\n\n

Play’n GO \u00e4r som bekant ett svenskt f\u00f6retag med stor p\u00e5verkan p\u00e5 den svenska spelmarknaden. I Sverige regleras spelreklam strikt av Spelinspektionen, som betonar vikten av att skydda minder\u00e5riga fr\u00e5n spelrelaterad marknadsf\u00f6ring. <\/p>\n\n\n\n

H\u00e4ndelsen i Storbritannien kan leda till \u00f6kad granskning av Play\u2019n Go:s reklamstrategier \u00e4ven i Sverige, s\u00e4rskilt eftersom digitala reklamplattformar ofta anv\u00e4nds globalt. Svenska spelbolag och tillsynsmyndigheter kan komma att utv\u00e4rdera hur programmatiska plattformar anv\u00e4nds f\u00f6r att s\u00e4kerst\u00e4lla att minder\u00e5riga inte exponeras f\u00f6r liknande annonser.<\/p>\n\n\n\n

Det \u00e4r idag v\u00e4ldigt sv\u00e5rt att undvika att minder\u00e5riga inte uts\u00e4tts f\u00f6r spelreklam, med den stora tillg\u00e5ngen av casinon p\u00e5 n\u00e4tet<\/a> och alternativen f\u00f6r marknadsf\u00f6ring. I Sverige finns det dock \u00e4nnu inget liknande fall d\u00e4r en spelleverant\u00f6r tvingats ta bort annonser. <\/p>\n\n\n\n

Vad blir n\u00e4sta steg?<\/h2>\n\n\n\n

ASA:s beslut understryker vikten av noggrann m\u00e5linriktning i spelreklam f\u00f6r att skydda utsatta grupper, s\u00e4rskilt barn. Play\u2019n Go har \u00e4nnu inte kommenterat beslutet offentligt, men branschanalytiker f\u00f6rv\u00e4ntar sig att f\u00f6retaget kommer att anpassa sina reklamstrategier f\u00f6r att m\u00f6ta kraven. <\/p>\n\n\n\n

I Sverige och andra marknader kan detta leda till en bredare diskussion om hur spelreklam distribuerades digitalt och vilka skydds\u00e5tg\u00e4rder som beh\u00f6vs f\u00f6r att f\u00f6rhindra att minder\u00e5riga exponeras.<\/p>\n\n\n\n

Referenser<\/h2>\n\n\n\n
    \n
  1. ASA Ruling on Play\u2019n GO Malta Ltd <\/a>(ASA)<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Den 16 juli rapporterades det att Storbritanniens reklamtillsynsmyndighet Advertising Standards Authority (ASA), har f\u00f6rbjudit tre reklamkampanjer fr\u00e5n speltillverkaren Play\u2019n Go. Anledningen \u00e4r att annonserna bed\u00f6mdes vara tilltalande f\u00f6r personer under 18 \u00e5r, den lagliga \u00e5ldern f\u00f6r spel om pengar i Storbritannien. Klagom\u00e5len r\u00f6rde annonser som visades intill barns e-postinkorgar, vilket v\u00e4ckte oro hos b\u00e5de f\u00f6r\u00e4ldrar […]<\/p>\n","protected":false},"author":117,"featured_media":37999,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[115,120,121],"tags":[],"class_list":["post-37996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter","category-online","category-socialt-ansvar"],"acf":[],"yoast_head":"\nReklamf\u00f6rbud f\u00f6r Play\u2019n Go i Storbritannien \u2013 ASA ingriper<\/title>\n<meta name=\"description\" content=\"ASA stoppar Play\u2019n Go:s slotreklam i Storbritannien efter klagom\u00e5l om att annonserna kan tilltala barn. 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