{"id":67573,"date":"2025-12-31T07:09:40","date_gmt":"2025-12-31T07:09:40","guid":{"rendered":"https:\/\/casinobeats.com\/se\/?p=67573"},"modified":"2025-12-31T07:09:40","modified_gmt":"2025-12-31T07:09:40","slug":"casinoreklam-i-sverige","status":"publish","type":"post","link":"https:\/\/casinobeats.com\/se\/2025\/12\/31\/casinoreklam-i-sverige\/","title":{"rendered":"Casinoreklam i Sverige – vad \u00e4r till\u00e5tet och vad f\u00f6rbjudet?"},"content":{"rendered":"\n

Casinoreklam syns i dag p\u00e5 tv, p\u00e5 n\u00e4tet och i sociala medier men reglerna \u00e4r h\u00e5rda. Spellagen styr hur spel f\u00e5r marknadsf\u00f6ras och sedan den 1 juli 2022 g\u00e4ller kravet p\u00e5 s\u00e4rskild m\u00e5ttfullhet. Det inneb\u00e4r att budskap m\u00e5ste vara mer \u00e5terh\u00e5llsamma \u00e4n tidigare. F\u00f6r dig som spelare ska reklamen inte vara vilseledande, stressande eller p\u00e5tr\u00e4ngande och den f\u00e5r inte ge en skev bild av vinstchanser.<\/p>\n\n\n\n

Lagarna som styr och vem som granskar<\/h2>\n\n\n\n

Reglerna f\u00f6r casinoreklam finns i spellagen, s\u00e4rskilt i kapitel 15 som handlar om marknadsf\u00f6ring. Sedan 1 juli 2022 g\u00e4ller ett sk\u00e4rpt krav p\u00e5 s\u00e4rskild m\u00e5ttfullhet som inneb\u00e4r att reklamen ska vara extra \u00e5terh\u00e5llsam och balanserad.<\/p>\n\n\n\n

\n

\u201cVid marknadsf\u00f6ring av spel till konsumenter ska m\u00e5ttfullhet iakttas.\u201d – Spellag (2018:1138)<\/a><\/p>\n<\/blockquote>\n\n\n\n

Konsumentverket har huvudansvar f\u00f6r att reglerna i 15 kapitel 1 till 3 f\u00f6ljs och kan ingripa med st\u00f6d av marknadsf\u00f6ringslagen. Spelinspektionen bevakar ocks\u00e5 omr\u00e5det. Bland annat fr\u00e5gor om licens, sponsring och att olicensierade akt\u00f6rer inte marknadsf\u00f6r spel mot Sverige.<\/p>\n\n\n\n

Vad ”s\u00e4rskild m\u00e5ttfullhet” betyder f\u00f6r dig<\/h2>\n\n\n\n

S\u00e4rskild m\u00e5ttfullhet betyder att en casinoreklam ska vara \u00e5terh\u00e5llsam, saklig och balanserad. Bed\u00f6mningen g\u00f6rs som en helhet d\u00e4r man tittar p\u00e5 m\u00e5lgruppen, vilken kanal som anv\u00e4nds och hur budskapet \u00e4r utformat. Samma annons kan bed\u00f6mas olika beroende p\u00e5 var och hur den syns.<\/p>\n\n\n\n

Reklamen ska ocks\u00e5 ge en rimlig bild av spel och risk. Den f\u00e5r inte framst\u00e4lla spel som n\u00e5got riskfritt eller som ett enkelt s\u00e4tt att vinna pengar. Som spelare ska du kunna f\u00f6rst\u00e5 att spel kan inneb\u00e4ra f\u00f6rluster \u00e4ven n\u00e4r budskapet handlar om bonusar eller nya spel.<\/p>\n\n\n\n

Exempel p\u00e5 inneh\u00e5ll som ofta blir otill\u00e5tet<\/h2>\n\n\n\n

I sin reklam f\u00e5r n\u00e4tcasinon i Sverige<\/a> inte \u00f6verdriva vinstchanser eller ge intryck av att du kan p\u00e5verka utfallet med skicklighet n\u00e4r spelet avg\u00f6rs av slumpen. P\u00e5st\u00e5enden om snabba och stora vinster eller stressande uppmaningar kan ocks\u00e5 bed\u00f6mas som om\u00e5ttliga.<\/p>\n\n\n\n

Spel f\u00e5r inte framst\u00e4llas som en l\u00f6sning p\u00e5 ekonomiska eller sociala problem. Det \u00e4r ocks\u00e5 f\u00f6rbjudet att koppla spel till social status eller att l\u00e5ta k\u00e4ndisar antyda att deras framg\u00e5ng beror p\u00e5 spelande. Budskapet ska inte glamorisera risk.<\/p>\n\n\n\n

Minder\u00e5riga och placering i ”fel” milj\u00f6<\/h2>\n\n\n\n

Det \u00e4r absolut f\u00f6rbjudet att rikta spelreklam till personer under 18 \u00e5r. Reklamen f\u00e5r inte utformas eller placeras p\u00e5 ett s\u00e4tt som fr\u00e4mst lockar barn och unga. D\u00e4rf\u00f6r \u00e4r det extra k\u00e4nsligt med uttryck, bildspr\u00e5k och kanaler d\u00e4r unga \u00e4r en stor del av publiken.<\/p>\n\n\n\n

Sponsring kr\u00e4ver ocks\u00e5 s\u00e4rskild f\u00f6rsiktighet n\u00e4r barn finns i milj\u00f6n. \u00c4ven om sponsring kan f\u00f6rekomma ska exponeringen inte g\u00f6ra barn till reklamb\u00e4rare som till exempel genom loggor p\u00e5 barnstorlekar av tr\u00f6jor. Barn ses som en s\u00e4rskilt skyddsv\u00e4rd m\u00e5lgrupp.<\/p>\n\n\n\n

Informationskravet i reklam<\/h2>\n\n\n\n

All spelreklam ska tydligt visa att \u00e5ldersgr\u00e4nsen \u00e4r 18 \u00e5r. Den ska ocks\u00e5 inneh\u00e5lla kontaktuppgifter till en st\u00f6dorganisation f\u00f6r spelproblem s\u00e5 att du snabbt kan hitta hj\u00e4lp om spelandet b\u00f6rjar ta \u00f6ver. Informationen ska vara synlig och inte g\u00f6mmas undan.<\/p>\n\n\n\n

F\u00f6r radio finns ett undantag d\u00e4r st\u00f6dorganisationer inte alltid m\u00e5ste n\u00e4mnas i varje inslag men \u00e5ldersgr\u00e4nsen ska fortfarande framg\u00e5. Kravet finns f\u00f6r att p\u00e5minna om riskerna med spel och f\u00f6r att g\u00f6ra v\u00e4gen till st\u00f6d kort \u00e4ven n\u00e4r reklamen annars handlar om erbjudanden och underh\u00e5llning.<\/p>\n\n\n\n

TV, digitalt, influencers och direktreklam<\/h2>\n\n\n\n

I tv och radio g\u00e4ller b\u00e5de spellagen och regler i radio och tv-lagstiftningen. Det finns begr\u00e4nsningar f\u00f6r produktplacering och sponsring n\u00e4r det g\u00e4ller\u00a0casinospel utan svensk licens<\/a>. P\u00e5 n\u00e4tet och i sociala medier g\u00e4ller samma krav p\u00e5 s\u00e4rskild m\u00e5ttfullhet, oavsett format.<\/p>\n\n\n\n

Sedan 1 januari 2023 \u00e4r det f\u00f6rbjudet att fr\u00e4mja olicensierat spel i kommersiella sammanhang vilket ocks\u00e5 tr\u00e4ffar influencers och affiliates. Direktreklam f\u00e5r inte skickas till dig om du \u00e4r avst\u00e4ngd via Spelpaus och inte heller efter att du st\u00e4ngt ditt konto utan att du aktivt har givit samtycke.<\/p>\n\n\n\n

Referenser<\/h2>\n\n\n\n
    \n
  1. Spellag (2018:1138) (Riksdagen)<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Casinoreklam syns i dag p\u00e5 tv, p\u00e5 n\u00e4tet och i sociala medier men reglerna \u00e4r h\u00e5rda. Spellagen styr hur spel f\u00e5r marknadsf\u00f6ras och sedan den 1 juli 2022 g\u00e4ller kravet p\u00e5 s\u00e4rskild m\u00e5ttfullhet. Det inneb\u00e4r att budskap m\u00e5ste vara mer \u00e5terh\u00e5llsamma \u00e4n tidigare. F\u00f6r dig som spelare ska reklamen inte vara vilseledande, stressande eller p\u00e5tr\u00e4ngande […]<\/p>\n","protected":false},"author":117,"featured_media":67576,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"yes","_lmt_disable":"","footnotes":""},"categories":[121],"tags":[],"class_list":["post-67573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-socialt-ansvar"],"acf":[],"yoast_head":"\nCasinoreklam i Sverige - vad \u00e4r till\u00e5tet och f\u00f6rbjudet?<\/title>\n<meta name=\"description\" content=\"Spellagen styr hur casinoreklam f\u00e5r se ut i Sverige. 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