betting p\u00e5 n\u00e4tet<\/a> och casino h\u00f6ll h\u00e4stsegmentet ungef\u00e4r samma niv\u00e5 som 2024, medan den totala bruttooms\u00e4ttningen p\u00e5 h\u00e4stspel ser ut att landa n\u00e5got l\u00e4gre \u00e4n f\u00f6reg\u00e5ende \u00e5r.<\/p>\n\n\n\nSkiftet fr\u00e5n brutto till netto i fokus<\/h2>\n\n\n\n
ATG har l\u00e4nge varit transparent i sin rapportering, och en genomg\u00e5ng av historiska del\u00e5rsrapporter visar hur fokus har flyttats \u00f6ver tid. Tidigare dominerades kommunikationen av bruttooms\u00e4ttning \u2013 totala insatser fr\u00e5n spelarna. <\/p>\n\n\n\n
Idag ligger tonvikten p\u00e5 nettospelint\u00e4kter, det vill s\u00e4ga insatser minus utbetalda vinster. Detta skifte \u00e4r logiskt: netto ger en tydligare bild av bolagets faktiska int\u00e4kter och g\u00f6r det enklare att j\u00e4mf\u00f6ra med andra akt\u00f6rer p\u00e5 den licensierade marknaden, d\u00e4r poolspel som h\u00e4stvadh\u00e5llning \u00e4r unikt f\u00f6r ATG.<\/p>\n\n\n\n
Ett \u00e5r pr\u00e4glat av nedg\u00e5ng<\/h2>\n\n\n\n
Del\u00e5rsrapporterna f\u00f6r 2025 visar p\u00e5 en fortsatt pressad utveckling f\u00f6r h\u00e4stsegmentet. Under \u00e5rets f\u00f6rsta m\u00e5nader rapporterades nedg\u00e5ngar p\u00e5 upp till 10\u201312 procent i h\u00e4stspel, tillskrivet faktorer som svag konjunktur, h\u00f6jd spelskatt och f\u00f6r\u00e4ndrade spelvanor. Sport- och casinodelarna v\u00e4xte d\u00e4remot, vilket bidrog till att den totala nettospelint\u00e4kten h\u00f6lls relativt stabil. <\/p>\n\n\n\n
Prognoser pekar p\u00e5 en bruttooms\u00e4ttning f\u00f6r enbart h\u00e4stspel runt 12,0 miljarder kronor f\u00f6r hel\u00e5ret 2025 \u2013 en niv\u00e5 som \u00e4r i linje med de l\u00e4gre \u00e5ren efter pandemin och l\u00e4gre \u00e4n toppnoteringarna under 2010-talet.<\/p>\n\n\n\n
Kostnadskontroll och investeringar i sporten<\/h2>\n\n\n\n
ATG har arbetat aktivt med kostnadskontroll under \u00e5ret f\u00f6r att motverka effekterna av minskad oms\u00e4ttning i k\u00e4rnverksamheten. R\u00f6relsekostnaderna har h\u00e5llits nere, och bolaget har fortsatt att prioritera st\u00f6d till h\u00e4stsporten. <\/p>\n\n\n\n
Prispengarna ligger p\u00e5 h\u00f6gre niv\u00e5er \u00e4n f\u00f6r ett decennium sedan, tack vare tidigare reformer och int\u00e4kter fr\u00e5n diversifierade produkter. Detta s\u00e4kerst\u00e4ller att sporten f\u00e5r ett stabilt ekonomiskt bidrag trots utmaningarna i speloms\u00e4ttningen.<\/p>\n\n\n\n
V85 \u2013 en ny spelform med blandade signaler<\/h2>\n\n\n\n
En av \u00e5rets stora satsningar var lanseringen av V85 i oktober, som ers\u00e4ttning f\u00f6r den klassiska V75 p\u00e5 l\u00f6rdagar. Den nya spelformen med \u00e5tta lopp ist\u00e4llet f\u00f6r sju syftade till att skapa st\u00f6rre potter och \u00f6kad sp\u00e4nning. <\/p>\n\n\n\n
Premi\u00e4ren och flera efterf\u00f6ljande omg\u00e5ngar visade positiva tecken med h\u00f6ga oms\u00e4ttningar i enskilda evenemang, men det \u00f6vergripande lyftet f\u00f6r hel\u00e5rsoms\u00e4ttningen har varit begr\u00e4nsat hittills. V85 har mottagits v\u00e4l av m\u00e5nga spelare, men det \u00e4r f\u00f6r tidigt att fullt ut bed\u00f6ma effekten p\u00e5 l\u00e5ng sikt.<\/p>\n\n\n\n
Bredare marknadstrender<\/h2>\n\n\n\n
Svenska casinon p\u00e5 n\u00e4tet<\/a> visar \u00f6verlag stabilitet, med tillv\u00e4xt i onlinesegmenten. Traditionella poolspel som h\u00e4stvadh\u00e5llning tappar dock andelar till snabbare och mer tillg\u00e4ngliga produkter. Detta \u00e5terspeglar f\u00f6r\u00e4ndringar i spelvanor, d\u00e4r yngre m\u00e5lgrupper s\u00f6ker andra former av underh\u00e5llning. Konkurrensen fr\u00e5n internationella akt\u00f6rer och omsorgs\u00e5tg\u00e4rder som Spelpaus bidrar ocks\u00e5 till bilden.<\/p>\n\n\n\nFramtidsutsikter och \u00e4garnas roll<\/h2>\n\n\n\n
ATG:s strategi med diversifiering till sport och casino har st\u00e4rkt det totala nettoresultatet \u00f6ver tid, men k\u00e4rnutmaningen kvarst\u00e5r: att v\u00e4nda trenden f\u00f6r h\u00e4stspelet. Med V85 p\u00e5 plats och fortsatta effektiviseringar finns m\u00f6jligheter till stabilisering. <\/p>\n\n\n\n
F\u00f6r att uppn\u00e5 tillv\u00e4xt kr\u00e4vs dock troligen ytterligare initiativ f\u00f6r att engagera vardagsspelare och st\u00e4rka intresset f\u00f6r h\u00e4stsporten l\u00e5ngsiktigt. 2026 blir ett viktigt \u00e5r f\u00f6r att utv\u00e4rdera om de senaste f\u00f6r\u00e4ndringarna ger \u00f6nskad effekt.<\/p>\n","protected":false},"excerpt":{"rendered":"
Nu inleds ett nytt \u00e5r och f\u00f6r ATG inneb\u00e4r det att 2025 snart kan summeras i sin helhet. De officiella slutliga siffrorna presenteras f\u00f6rst i februari 2026, men baserat p\u00e5 del\u00e5rsrapporter och prelimin\u00e4ra uppgifter fram till h\u00f6sten st\u00e5r det klart att \u00e5ret blev \u00e4nnu ett med utmaningar f\u00f6r k\u00e4rnverksamheten \u2013 spelet p\u00e5 h\u00e4star. Trots tillv\u00e4xt […]<\/p>\n","protected":false},"author":117,"featured_media":67599,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[115,120],"tags":[],"class_list":["post-67597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter","category-online"],"acf":[],"yoast_head":"\n
Utmanande \u00e5r f\u00f6r ATG \u2013 h\u00e4stspelet pressas h\u00e5rt under 2025<\/title>\n<meta name=\"description\" content=\"2025 blev ett tufft \u00e5r f\u00f6r ATG:s h\u00e4stspel. H\u00e4r f\u00f6ljer en analys av oms\u00e4ttning, nya spelet V85, marknadstrender och framtidsutsikter f\u00f6r svensk h\u00e4stsport.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/casinobeats.com\/se\/2026\/01\/01\/utmanande-ar-for-atg-och-svensk-hastsport\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Utmanande \u00e5r f\u00f6r ATG \u2013 h\u00e4stspelet pressas h\u00e5rt under 2025\" \/>\n<meta property=\"og:description\" content=\"2025 blev ett tufft \u00e5r f\u00f6r ATG:s h\u00e4stspel. 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