{"id":74258,"date":"2026-04-28T07:17:17","date_gmt":"2026-04-28T07:17:17","guid":{"rendered":"https:\/\/casinobeats.com\/se\/?p=74258"},"modified":"2026-04-28T07:17:18","modified_gmt":"2026-04-28T07:17:18","slug":"svenska-spel-okar-intakter-och-marginal-i-q1","status":"publish","type":"post","link":"https:\/\/casinobeats.com\/se\/2026\/04\/28\/svenska-spel-okar-intakter-och-marginal-i-q1\/","title":{"rendered":"Svenska Spel \u00f6kar int\u00e4kter och marginal i Q1"},"content":{"rendered":"\n

Svenska Spel inleder 2026 med tillv\u00e4xt i b\u00e5de int\u00e4kter och resultat, drivet av stark utveckling inom Lotto, Oddset och onlinecasino. Rapporten visar ocks\u00e5 en tydlig f\u00f6rflyttning mot digitalt spelande, samtidigt som landbaserade segment forts\u00e4tter att backa.<\/p>\n\n\n\n

Parallellt st\u00e4rks kopplingen mellan sportframg\u00e5ngar och \u00f6kat kundengagemang. Bolaget lyfter s\u00e4rskilt fram hur stora m\u00e4sterskap och partnerskap inom idrotten bidrar till b\u00e5de aktivitet och tillv\u00e4xt. Det skapar en tydlig koppling mellan varum\u00e4rke, upplevelse och aff\u00e4r.<\/p>\n\n\n\n

Stabil tillv\u00e4xt med starka nyckeltal<\/h2>\n\n\n\n

Under \u00e5rets f\u00f6rsta kvartal hos Svenska Spel<\/a> uppgick nettospelint\u00e4kterna till 1 880 MSEK, en \u00f6kning med 2 procent j\u00e4mf\u00f6rt med samma period i fjol. Tillv\u00e4xten drivs fr\u00e4mst av Lotto, Oddset och n\u00e4tcasino, d\u00e4r kundaktiviteten \u00f6kat tydligt.<\/p>\n\n\n\n

R\u00f6relseresultatet steg samtidigt till 659 MSEK, upp 4 procent, medan r\u00f6relsemarginalen f\u00f6rb\u00e4ttrades till 35 procent. Det visar att bolaget inte bara v\u00e4xer utan g\u00f6r det med stabil kostnadskontroll.<\/p>\n\n\n\n

Svenska Spel lyfter sj\u00e4lva fram att b\u00e5de antalet kunder och aktivitetsniv\u00e5n har \u00f6kat under kvartalet. Det \u00e4r en viktig indikator p\u00e5 att efterfr\u00e5gan h\u00e5ller i sig trots en mogen marknad. Kombinationen av fler spelare och h\u00f6gre genomsnittliga insatser per kund bidrar direkt till int\u00e4kts\u00f6kningen.<\/p>\n\n\n\n

Digital tillv\u00e4xt forts\u00e4tter dominera<\/h2>\n\n\n\n

Onlineverksamheten \u00f6kade med 7 procent och st\u00e5r nu f\u00f6r 67 procent av koncernens int\u00e4kter. Det \u00e4r en tydlig signal om att spelarnas beteende forts\u00e4tter att f\u00f6r\u00e4ndras mot digitala kanaler.<\/p>\n\n\n\n

Samtidigt minskar Vegas-segmentet med 17 procent, vilket speglar den l\u00e5ngsiktiga nedg\u00e5ngen f\u00f6r landbaserat spel. Utvecklingen ligger i linje med tidigare trender d\u00e4r fler spelare v\u00e4ljer mobil och desktop framf\u00f6r fysiska milj\u00f6er.<\/p>\n\n\n\n

Denna f\u00f6rflyttning \u00e4r inte ny men blir allt mer tydlig i siffrorna. Redan i \u00e5rsrapporten f\u00f6r 2025<\/a> pekade bolaget ut digitalisering som en central drivkraft f\u00f6r framtiden. Q1 bekr\u00e4ftar att strategin forts\u00e4tter leverera resultat.<\/p>\n\n\n\n

Sport och m\u00e4sterskap driver engagemang<\/h2>\n\n\n\n

Aff\u00e4rsomr\u00e5det Sport och Casino \u00f6kade med 3 procent under kvartalet. Tillv\u00e4xten drevs fr\u00e4mst av Oddset och n\u00e4tcasino, d\u00e4r h\u00f6gre aktivitet per kund varit avg\u00f6rande.<\/p>\n\n\n\n

Vinter OS bidrog till ett \u00f6kat intresse f\u00f6r betting j\u00e4mf\u00f6rt med tidigare m\u00e4sterskap. Samtidigt p\u00e5verkades vissa spel negativt n\u00e4r ligor pausades under turneringen.<\/p>\n\n\n\n

Svenska Spel ser ocks\u00e5 fram emot effekten av Sveriges kvalificering till fotbolls VM. Historiskt har stora m\u00e4sterskap med svenskt deltagande lett till \u00f6kad kundaktivitet och fler nya spelare. Det g\u00f6r sportkalendern till en fortsatt viktig tillv\u00e4xtfaktor.<\/p>\n\n\n\n

Lotto och Triss forts\u00e4tter leverera<\/h2>\n\n\n\n

Lotterisegmentet Tur \u00f6kade med 2 procent och forts\u00e4tter vara bolagets st\u00f6rsta aff\u00e4rsomr\u00e5de. Lotto utvecklas starkt och Triss har f\u00e5tt extra uppm\u00e4rksamhet genom sitt 40 \u00e5rs firande.<\/p>\n\n\n\n

Under kvartalet delades 91 miljonvinster ut inom lotterier till ett v\u00e4rde av drygt 287 MSEK. Den h\u00f6gsta vinsten uppgick till n\u00e4rmare 34 miljoner kronor via Lotto Dr\u00f6mvinsten.<\/p>\n\n\n\n

\u00c4ven sport och spel p\u00e5 n\u00e4tcasino<\/a> bidrog med 26 miljonvinster. Den st\u00f6rsta vinsten d\u00e4r uppgick till drygt 4 miljoner kronor p\u00e5 Stryktipset.<\/p>\n\n\n\n

Spelansvar och konkurrens i fokus<\/h2>\n\n\n\n

Svenska Spel forts\u00e4tter att lyfta spelansvar som en central del av verksamheten. Andelen sunda int\u00e4kter ligger kvar p\u00e5 94 procent, vilket visar att majoriteten av int\u00e4kterna kommer fr\u00e5n spelare med l\u00e5g riskniv\u00e5.<\/p>\n\n\n\n

Samtidigt \u00f6kar trycket fr\u00e5n b\u00e5de reglering och konkurrens. Ett utvidgat kreditf\u00f6rbud tr\u00e4der i kraft i maj 2026 och tillsynen v\u00e4ntas bli mer riskbaserad.<\/p>\n\n\n\n

Bolaget pekar ocks\u00e5 p\u00e5 konkurrensen fr\u00e5n olicensierade akt\u00f6rer som en fortsatt utmaning. Det g\u00f6r att balansen mellan tillv\u00e4xt och ansvar blir allt viktigare fram\u00e5t.<\/p>\n","protected":false},"excerpt":{"rendered":"

Svenska Spel inleder 2026 med tillv\u00e4xt i b\u00e5de int\u00e4kter och resultat, drivet av stark utveckling inom Lotto, Oddset och onlinecasino. Rapporten visar ocks\u00e5 en tydlig f\u00f6rflyttning mot digitalt spelande, samtidigt som landbaserade segment forts\u00e4tter att backa. Parallellt st\u00e4rks kopplingen mellan sportframg\u00e5ngar och \u00f6kat kundengagemang. Bolaget lyfter s\u00e4rskilt fram hur stora m\u00e4sterskap och partnerskap inom idrotten […]<\/p>\n","protected":false},"author":117,"featured_media":74261,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"yes","_lmt_disable":"","footnotes":""},"categories":[118,115],"tags":[],"class_list":["post-74258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate","category-nyheter"],"acf":[],"yoast_head":"\nSvenska Spel v\u00e4xer i Q1 med starkare resultat och marginal<\/title>\n<meta name=\"description\" content=\"Svenska Spel \u00f6kar int\u00e4kter och marginal i Q1 2026. 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