{"id":78226,"date":"2026-06-18T06:27:40","date_gmt":"2026-06-18T06:27:40","guid":{"rendered":"https:\/\/casinobeats.com\/se\/?p=78226"},"modified":"2026-06-18T06:27:41","modified_gmt":"2026-06-18T06:27:41","slug":"dbet-blir-ny-huvudpartner-till-hockeyallsvenskan","status":"publish","type":"post","link":"https:\/\/casinobeats.com\/se\/2026\/06\/18\/dbet-blir-ny-huvudpartner-till-hockeyallsvenskan\/","title":{"rendered":"DBET blir ny huvudpartner till HockeyAllsvenskan"},"content":{"rendered":"\n<p>HockeyAllsvenskan har tecknat ett nytt tre\u00e5rigt partneravtal med spelbolaget DBET. \u00d6verenskommelsen g\u00f6r DBET till ligans officiella huvudpartner fr\u00e5n och med s\u00e4songen 2026\/27 och markerar samtidigt bolagets st\u00f6rsta satsning inom svensk ishockey hittills.<\/p>\n\n\n\n<p>Avtalet omfattar bland annat synlighet i tv-s\u00e4ndningar, arenor och digitala plattformar samt gemensamma kommersiella initiativ kopplade till ligans verksamhet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">F\u00f6rsta st\u00f6rre satsningen inom svensk ishockey<\/h2>\n\n\n\n<p>DBET lanserades p\u00e5 den svenska marknaden under 2024 som Immense Groups f\u00f6rsta varum\u00e4rke med fullt fokus p\u00e5 <a href=\"https:\/\/casinobeats.com\/se\/bettingsidor\/\">betting online<\/a>. Sedan starten har bolaget successivt byggt upp en portf\u00f6lj av idrottssamarbeten, bland annat genom sponsoravtal med Svenska Basketbollf\u00f6rbundet och svensk bandy. Immense Group st\u00e5r \u00e4ven bakom varum\u00e4rkena Videoslots, Mr Vegas, Mega Riches och Kungaslottet p\u00e5 den svenska marknaden.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.hockeyallsvenskan.se\/article\/bhratf8-1el1\/view\">Avtalet med HockeyAllsvenskan<\/a>&nbsp;inneb\u00e4r att DBET nu tar sitt hittills tydligaste steg in i svensk ishockey.<\/p>\n\n\n\n<p>\u2013 HockeyAllsvenskan \u00e4r en av Sveriges mest publikn\u00e4ra och engagerande ligor, med en stark lokal f\u00f6rankring som vi p\u00e5 DBET verkligen v\u00e4rdes\u00e4tter. Idrott som engagerar lokalsamh\u00e4llen \u00e4r k\u00e4rnan i v\u00e5r strategi \u2013 och ishockey \u00e4r ett naturligt och v\u00e4lkommet tillskott till v\u00e5r portf\u00f6lj, s\u00e4ger Marcus Adler, nordisk chef f\u00f6r DBET.<\/p>\n\n\n\n<p>HockeyAllsvenskan \u00e4r Sveriges n\u00e4st h\u00f6gsta ishockeyliga och lockar varje s\u00e4song hundratusentals bes\u00f6kare till arenorna runt om i landet. F\u00f6r DBET inneb\u00e4r avtalet exponering mot en supporterbas med stark lokal f\u00f6rankring och h\u00f6gt \u00e5terkommande engagemang under hela s\u00e4songen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Superfredag f\u00e5r central roll<\/h2>\n\n\n\n<p>En av de viktigaste delarna av samarbetet blir vidareutvecklingen av HockeyAllsvenskans koncept Superfredag.<\/p>\n\n\n\n<p>DBET kommer att integreras i satsningen genom digitala aktiveringar, kommersiella initiativ och inneh\u00e5ll kopplat till ligans mest profilerade matchdagar. Parterna planerar \u00e4ven att utveckla nya format kring statistik, matcher och supporterupplevelser.<\/p>\n\n\n\n<p>\u2013 Vi \u00e4r v\u00e4ldigt glada \u00f6ver att v\u00e4lkomna DBET som huvudpartner till HockeyAllsvenskan. Det h\u00e4r \u00e4r ett partnerskap d\u00e4r vi tillsammans vill skapa en \u00e4nnu starkare upplevelse f\u00f6r v\u00e5ra supportrar och forts\u00e4tta utveckla v\u00e5r liga, s\u00e4ger HockeyAllsvenskans vd Gabriel Monidelle.<\/p>\n\n\n\n<p>Han lyfter \u00e4ven fram Superfredag som ett omr\u00e5de d\u00e4r ligan ser stora m\u00f6jligheter att skapa nya aktiviteter tillsammans med b\u00e5de DBET och klubbarna.<\/p>\n\n\n\n<p>\u2013 V\u00e5r ambition \u00e4r att tillsammans med DBET och klubbarna utveckla v\u00e5ra Superfredagar med aktiveringar p\u00e5 v\u00e5ra mest festliga speldagar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fokus p\u00e5 digital utveckling<\/h2>\n\n\n\n<p>Ut\u00f6ver synligheten i tv-s\u00e4ndningar och arenor kommer DBET att integreras i HockeyAllsvenskans digitala plattformar. M\u00e5let \u00e4r att utveckla inneh\u00e5ll och format som st\u00e4rker engagemanget kring matcher, statistik och ligans l\u00f6pande bevakning.<\/p>\n\n\n\n<p>Enligt HockeyAllsvenskans kommersiella chef Linnea Leijonklo finns det \u00e4ven ett gemensamt fokus p\u00e5 att utveckla samarbetet p\u00e5 ett ansvarsfullt s\u00e4tt.<\/p>\n\n\n\n<p>\u2013 Det finns en tydlig gemensam ambition i det h\u00e4r partnerskapet att b\u00e5de ta vara p\u00e5 de kommersiella m\u00f6jligheterna och samtidigt arbeta ansvarsfullt i hur vi utvecklar samarbetet tillsammans med ligan och klubbarna.<\/p>\n\n\n\n<p>N\u00e4r avtalet tr\u00e4der i kraft inf\u00f6r s\u00e4songen 2026\/27 blir DBET den nya officiella huvudpartnern till HockeyAllsvenskan under de kommande tre s\u00e4songerna.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HockeyAllsvenskan har tecknat ett nytt tre\u00e5rigt partneravtal med spelbolaget DBET. \u00d6verenskommelsen g\u00f6r DBET till ligans officiella huvudpartner fr\u00e5n och med s\u00e4songen 2026\/27 och markerar samtidigt bolagets st\u00f6rsta satsning inom svensk ishockey hittills. Avtalet omfattar bland annat synlighet i tv-s\u00e4ndningar, arenor och digitala plattformar samt gemensamma kommersiella initiativ kopplade till ligans verksamhet. F\u00f6rsta st\u00f6rre satsningen inom [&hellip;]<\/p>\n","protected":false},"author":230,"featured_media":78227,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[118,115],"tags":[],"class_list":["post-78226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate","category-nyheter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DBET tar plats i HockeyAllsvenskan med tre\u00e5rigt partneravtal<\/title>\n<meta name=\"description\" content=\"DBET blir ny huvudpartner till HockeyAllsvenskan fr\u00e5n s\u00e4songen 2026\/27. 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