{"id":79876,"date":"2026-07-15T08:13:43","date_gmt":"2026-07-15T08:13:43","guid":{"rendered":"https:\/\/casinobeats.com\/se\/?p=79876"},"modified":"2026-07-15T08:13:44","modified_gmt":"2026-07-15T08:13:44","slug":"sa-skiljer-sig-nya-zeelands-spelare-fran-sveriges","status":"publish","type":"post","link":"https:\/\/casinobeats.com\/se\/2026\/07\/15\/sa-skiljer-sig-nya-zeelands-spelare-fran-sveriges\/","title":{"rendered":"Bekv\u00e4mlighet f\u00f6re licens – s\u00e5 skiljer sig Nya Zeelands spelare fr\u00e5n Sveriges"},"content":{"rendered":"\n

Nya Zeeland n\u00e4rmar sig lanseringen av sin reglerade marknad f\u00f6r onlinekasinon, d\u00e4r endast 15 licenser kommer att delas ut. En ny konsumentunders\u00f6kning som analysplattformen Blask tagit fram f\u00f6r SiGMA News visar att nyzeel\u00e4ndska spelare framf\u00f6r allt v\u00e4rdes\u00e4tter bekv\u00e4mlighet n\u00e4r de v\u00e4ljer spelbolag. J\u00e4mf\u00f6rt med Sverige, d\u00e4r licens och trygghet v\u00e4ger tyngre, framtr\u00e4der tydliga skillnader i spelarnas prioriteringar.<\/p>\n\n\n\n

Svenska spelare v\u00e4rdes\u00e4tter licens – nyzeel\u00e4ndare bekv\u00e4mlighet<\/h2>\n\n\n\n

Den st\u00f6rsta skillnaden mellan marknaderna handlar om vad spelarna anser vara viktigast.<\/p>\n\n\n\n

I Blasks unders\u00f6kning uppger 55 procent av sportspelarna att m\u00f6jligheten att spela hemifr\u00e5n \u00e4r en av de fr\u00e4msta anledningarna till att spela online. H\u00e4lften uppskattar ocks\u00e5 att kunna spela var som helst, medan 50 procent ser spelandet som ett s\u00e4tt att f\u00f6rdriva tiden.<\/p>\n\n\n\n

I Sverige ser bilden annorlunda ut. Spelinspektionens unders\u00f6kning Allm\u00e4nheten om spel 2025<\/a> visar att 45 procent av svenska spelare fr\u00e4mst v\u00e4ljer spelbolag utifr\u00e5n att de har svensk licens. F\u00f6rst d\u00e4refter kommer tillg\u00e4nglighet och enkelhet, som 21 procent uppger \u00e4r den viktigaste faktorn.<\/p>\n\n\n\n

Skillnaden visar att svenska spelare i st\u00f6rre utstr\u00e4ckning prioriterar trygghet och reglering, medan bekv\u00e4mlighet fortfarande \u00e4r den fr\u00e4msta konkurrensf\u00f6rdelen p\u00e5 den nyzeel\u00e4ndska marknaden.<\/p>\n\n\n\n

Lotterier dominerar b\u00e5de i Sverige och Nya Zeeland<\/h2>\n\n\n\n

Trots olika prioriteringar har l\u00e4nderna ett tydligt gemensamt drag – lotterier \u00e4r den klart st\u00f6rsta spelformen.<\/p>\n\n\n\n

I Nya Zeeland uppger 60 procent av respondenterna att de spelar lotterier. Sportbetting f\u00f6ljer d\u00e4refter med 25 procent, medan slots st\u00e5r f\u00f6r 9 procent och klassiska bordsspel f\u00f6r 7 procent.<\/p>\n\n\n\n

\u00c4ven i Sverige \u00e4r lotterier \u00f6verl\u00e4gset st\u00f6rst. Enligt Spelinspektionens unders\u00f6kning har 91 procent spelat lotterier under de senaste tolv m\u00e5naderna, j\u00e4mf\u00f6rt med 30 procent som spelat p\u00e5 sport och 15 procent som spelat casinospel.<\/p>\n\n\n\n

F\u00f6r operat\u00f6rer inneb\u00e4r det att lotterier fortsatt \u00e4r den bredaste ink\u00f6rsporten till spelmarknaden, \u00e4ven p\u00e5 reglerade marknader.<\/p>\n\n\n\n

Motivationen bakom spelandet skiljer sig<\/h2>\n\n\n\n

\u00c4ven orsakerna till varf\u00f6r m\u00e4nniskor spelar skiljer sig mellan l\u00e4nderna.<\/p>\n\n\n\n

I den svenska unders\u00f6kningen uppger 64 procent att de spelar f\u00f6r n\u00f6je och underh\u00e5llning, medan 42 procent lockas av m\u00f6jligheten att vinna stort.<\/p>\n\n\n\n

I Blasks rapport \u00e4r svaren mer praktiskt orienterade. Bekv\u00e4mlighet, flexibilitet och m\u00f6jligheten att spela n\u00e4r det passar \u00e4r de vanligaste motiven, b\u00e5de bland sportspelare och casinospelare. F\u00f6r casinospelare n\u00e4mns \u00e4ven adrenalinkicken och avkoppling som viktiga drivkrafter.<\/p>\n\n\n\n

Det antyder att anv\u00e4ndarupplevelsen kan f\u00e5 st\u00f6rre betydelse \u00e4n stora casinobonusar<\/a> eller spelutbud n\u00e4r den nyzeel\u00e4ndska marknaden \u00f6ppnar.<\/p>\n\n\n\n

Tv\u00e5 reglerade marknader i olika utvecklingsfaser<\/h2>\n\n\n\n

Rapporten visar ocks\u00e5 att de b\u00e5da marknaderna befinner sig i olika skeden.<\/p>\n\n\n\n

Sverige har en etablerad licensmodell d\u00e4r spelarna i h\u00f6g grad f\u00f6rknippar licensen med trygghet och konsumentskydd. Nya Zeeland st\u00e5r d\u00e4remot inf\u00f6r lanseringen av sitt f\u00f6rsta licenssystem f\u00f6r online casinon<\/a>, d\u00e4r endast 15 operat\u00f6rer kommer att f\u00e5 tillst\u00e5nd att verka.<\/p>\n\n\n\n

Blasks konsumentdata ger d\u00e4rf\u00f6r en tidig bild av vilka egenskaper de licensierade operat\u00f6rerna sannolikt kommer att beh\u00f6va konkurrera med. Om unders\u00f6kningen blir v\u00e4gledande v\u00e4ntas en smidig spelupplevelse och h\u00f6g digital tillg\u00e4nglighet v\u00e4ga tyngre \u00e4n traditionella marknadsf\u00f6ringsinsatser n\u00e4r kampen om de nyzeel\u00e4ndska spelarna inleds.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nya Zeeland n\u00e4rmar sig lanseringen av sin reglerade marknad f\u00f6r onlinekasinon, d\u00e4r endast 15 licenser kommer att delas ut. En ny konsumentunders\u00f6kning som analysplattformen Blask tagit fram f\u00f6r SiGMA News visar att nyzeel\u00e4ndska spelare framf\u00f6r allt v\u00e4rdes\u00e4tter bekv\u00e4mlighet n\u00e4r de v\u00e4ljer spelbolag. J\u00e4mf\u00f6rt med Sverige, d\u00e4r licens och trygghet v\u00e4ger tyngre, framtr\u00e4der tydliga skillnader i […]<\/p>\n","protected":false},"author":117,"featured_media":79877,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[115,120],"tags":[],"class_list":["post-79876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter","category-online"],"acf":[],"yoast_head":"\nS\u00e5 skiljer sig Nya Zeelands spelare fr\u00e5n svenska spelare<\/title>\n<meta name=\"description\" content=\"Blasks nya rapport ger en f\u00f6rsta bild av spelvanorna i Nya Zeeland. 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