{"id":80529,"date":"2026-07-30T05:37:22","date_gmt":"2026-07-30T05:37:22","guid":{"rendered":"https:\/\/casinobeats.com\/se\/?p=80529"},"modified":"2026-07-30T05:37:23","modified_gmt":"2026-07-30T05:37:23","slug":"boylesports-kampanj-stoppas","status":"publish","type":"post","link":"https:\/\/casinobeats.com\/se\/2026\/07\/30\/boylesports-kampanj-stoppas\/","title":{"rendered":"BoyleSports-kampanj stoppas efter beslut fr\u00e5n brittiska ASA"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Den brittiska reklammyndigheten Advertising Standards Authority (ASA) har stoppat en kampanj fr\u00e5n BoyleSports. Myndigheten bed\u00f6mer att uppl\u00e4gget uppmuntrade kunder att betta \u00e5terkommande under en l\u00e4ngre period och d\u00e4rmed kunde leda till ekonomisk skada. Operat\u00f6ren anser d\u00e4remot att erbjudandet inte f\u00f6r\u00e4ndrade kundernas normala spelbeteende.<\/p>\n\n\n<div id=\"cb-expert-tip-block-block_736b6aa862dce20091f88ac640560a4e\" class=\"cb-expert-tip-block\">\n        <div class=\"expert-tip\">\n                <span class=\"expert-tip-label\">Vad \u00e4r BoyleSports?        <\/span>\n        <div class=\"expert-tip-content\"><p>BoyleSports \u00e4r ett irl\u00e4ndskt familje\u00e4gt spelbolag som grundades av John Boyle 1982. Bolaget erbjuder betting och casinospel p\u00e5 n\u00e4tet samt driver hundratals spelbutiker i Irland och Storbritannien. Huvudkontoret ligger i Dundalk p\u00e5 Irland.<\/p>\n<\/div>\n    <\/div>\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\">Kr\u00e4vde betting upp till sju dagar i veckan<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Reklamen f\u00f6r kampanjen \u201dBank Builder Jackpot\u201d visades p\u00e5 Racing Posts webbplats den 3 mars 2026. Den marknadsf\u00f6rde upp till 60 pund i free bets och en andel av en veckopott p\u00e5 10 000 pund.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanjen p\u00e5gick mellan den 9 februari och 8 mars. F\u00f6r att kvalificera sig beh\u00f6vde kunderna placera och f\u00e5 avgjort spel f\u00f6r minst 10 pund per dag till l\u00e4gsta odds 1\/1 p\u00e5 utvalda sporter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bel\u00f6ningarna \u00f6kade beroende p\u00e5 antalet aktiva dagar:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li><strong>Fyra dagar: <\/strong>Ett free bet p\u00e5 5 \u00a3 till Cheltenham.<\/li>\n\n\n\n<li><strong>Fem dagar: <\/strong>Ett free bet p\u00e5 5 \u00a3 till Cheltenham och 5 \u00a3 f\u00f6ljande vecka.<\/li>\n\n\n\n<li><strong>Sex dagar:<\/strong> Ett free bet p\u00e5 5 \u00a3 till Cheltenham och 10 \u00a3 f\u00f6ljande vecka.<\/li>\n\n\n\n<li><strong>Sju dagar:<\/strong> Ett free bet p\u00e5 5 \u00a3 samt en andel av veckans pott p\u00e5 10 000 \u00a3.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00f6r att n\u00e5 den h\u00f6gsta niv\u00e5n under hela kampanjperioden beh\u00f6vde en kund d\u00e4rmed betta varje dag i fyra veckor. Det motsvarade minst 280 pund (cirka 3600 kr) i kvalificerande insatser.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">BoyleSports h\u00e4nvisade till kundernas speldata<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">BoyleSports bestred att erbjudandet uppmuntrade till ekonomiskt skadligt eller socialt oansvarigt spelande. Operat\u00f6ren framh\u00f6ll att kunderna inte beh\u00f6vde anm\u00e4la sig till kampanjen och att bel\u00f6ningarna delades ut automatiskt n\u00e4r villkoren uppfylldes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Speldagarna beh\u00f6vde inte heller vara sammanh\u00e4ngande f\u00f6r de tre l\u00e4gre niv\u00e5erna. Kunderna kunde v\u00e4lja att bara delta under en av kampanjens fyra veckor och beh\u00f6vde inte h\u00f6ja sin vanliga insats f\u00f6r att f\u00e5 en st\u00f6rre garanterad bel\u00f6ning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Som st\u00f6d l\u00e4mnade BoyleSports in data som visade att omkring 2,5 procent av de kvalificerade kunderna n\u00e5dde sjudagarsniv\u00e5n under en genomsnittlig vecka. Endast omkring 0,5 procent av kunderna som placerat minst ett kvalificerande spel deltog under samtliga 28 dagar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De ber\u00f6rda kunderna hade i genomsnitt varit aktiva 5,6 dagar per vecka f\u00f6re kampanjen. Under erbjudandet \u00f6kade siffran till sex dagar. Operat\u00f6ren uppgav \u00e4ven att den genomsnittliga insatsen p\u00e5 fotboll och h\u00e4stsport var 15,97 pund, vilket var h\u00f6gre \u00e4n kampanjens krav p\u00e5 10 pund.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ASA ans\u00e5g att uppl\u00e4gget uppmuntrade frekvent spel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.asa.org.uk\/rulings\/boylesports--gibraltar--ltd-a26-1339078-boylesports--gibraltar--ltd.html\">ASA godtog inte BoyleSports argument<\/a>. Myndigheten framh\u00f6ll att \u00e4ven den l\u00e4gsta bel\u00f6ningsniv\u00e5n kr\u00e4vde att kunden bettade under fyra av veckans sju dagar \u2013 allts\u00e5 fler dagar \u00e4n kunden var inaktiv.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00f6r att f\u00e5 60 pund i free bets beh\u00f6vde kunden spela sex dagar per vecka i fyra veckor. Den som ville f\u00e5 en andel av jackpotten varje vecka beh\u00f6vde i st\u00e4llet betta under samtliga 28 dagar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ASA lyfte \u00e4ven att free bets som delades ut f\u00f6ljande vecka skapade ytterligare incitament att forts\u00e4tta spela direkt efter en redan aktiv period. Cheltenham-bel\u00f6ningarna delades ut mellan den 10 och 13 mars och beh\u00f6vde anv\u00e4ndas senast den 13 mars, bara fem dagar efter att kampanjen hade avslutats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Myndigheten bed\u00f6mde d\u00e4rf\u00f6r att kampanjens grundl\u00e4ggande struktur uppmuntrade frekvent och repetitiv betting, oavsett hur stor andel av kunderna som faktiskt n\u00e5dde de h\u00f6gsta niv\u00e5erna.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reklamen f\u00e5r inte anv\u00e4ndas igen<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Beslutet inneb\u00e4r att reklamen inte f\u00e5r visas igen i den granskade formen. BoyleSports m\u00e5ste \u00e4ven s\u00e4kerst\u00e4lla att kommande kampanjer inte uppmuntrar spelbeteenden som \u00e4r socialt oansvariga eller kan medf\u00f6ra ekonomisk skada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reklamen ans\u00e5gs bryta mot reglerna 16.3 och 16.3.1 i den brittiska CAP-koden. \u00c4rendet ingick i ett st\u00f6rre granskningsarbete d\u00e4r ASA unders\u00f6ker marknadsf\u00f6ring fr\u00e5n spelbolag efter inkomna klagom\u00e5l och egeninsamlade uppgifter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Svenska bonusregler \u00e4r mer begr\u00e4nsande<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">P\u00e5 den svenska licensmarknaden f\u00e5r ett spelbolag endast erbjuda bonus n\u00e4r en kund spelar hos licenshavaren f\u00f6r f\u00f6rsta g\u00e5ngen. Det g\u00e4ller samtliga av bolagets varum\u00e4rken och b\u00e5de betting och <a href=\"https:\/\/casinobeats.com\/se\/casinon-pa-natet\/\">casino online i Sverige<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.spelinspektionen.se\/licens-o-tillstand\/fragor-och-svar-for-aktorer\/\">Spelinspektionen f\u00f6rklarar<\/a>&nbsp;att regeln f\u00f6ljer av 14 kap. 9 \u00a7 i spellagen. Svensk spelreklam m\u00e5ste dessutom vara m\u00e5ttfull och f\u00e5r inte s\u00e4rskilt riktas till personer under 18 \u00e5r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En \u00e5terkommande kampanj som BoyleSports \u201dBank Builder Jackpot\u201d hade d\u00e4rf\u00f6r inte kunnat erbjudas p\u00e5 samma s\u00e4tt inom det svenska licenssystemet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Den brittiska reklammyndigheten Advertising Standards Authority (ASA) har stoppat en kampanj fr\u00e5n BoyleSports. Myndigheten bed\u00f6mer att uppl\u00e4gget uppmuntrade kunder att betta \u00e5terkommande under en l\u00e4ngre period och d\u00e4rmed kunde leda till ekonomisk skada. Operat\u00f6ren anser d\u00e4remot att erbjudandet inte f\u00f6r\u00e4ndrade kundernas normala spelbeteende. Kr\u00e4vde betting upp till sju dagar i veckan Reklamen f\u00f6r kampanjen \u201dBank [&hellip;]<\/p>\n","protected":false},"author":117,"featured_media":80530,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[115,121],"tags":[],"class_list":["post-80529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter","category-socialt-ansvar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BoyleSports-kampanj stoppas av brittiska ASA i nytt beslut<\/title>\n<meta name=\"description\" content=\"Brittiska ASA stoppar en BoyleSports-kampanj som kr\u00e4vde betting upp till sju dagar i veckan och bed\u00f6mdes kunna orsaka ekonomisk skada f\u00f6r spelarna.\" \/>\n<meta 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