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Tom Wood, CEO of RAW Group, has stressed confidence that the studio will be key in helping Ontario operator’s differentiate their product offerings from that of rivals.

This comment was made following the igaming supplier being given the regulatory nod to take its gaming suite live in the province, where the group is looking to “blast monotony out of the market”.

Despite this latest point of entry, Raw, which holds approvals in the UK, Sweden and Malta along with more than 10 other regulated markets, has stressed an overarching ambition of entering “all core regulated markets” worldwide.

The company has stressed that its entire portfolio of in-house titles will grace the casino lobbies of numerous “big name operators”, with one such example being a Videoslots alliance that was detailed last week.

Players will be able to access games that utilise RAW iGaming’s SuperSlice, SuperTracks and SuperSymbols mechanics, with specific titles that are set to hit the market including Ave Caesar DynamicWays, Raging Super2Ways SuperSymbols and Aztec SuperTracks.

SuperSlice uses wheels instead of reels, SuperTracks uses pathways or tracks and the positioning of symbols on those to determine wins and SuperSymbols sees adjacent matching symbols combine to create bigger image pixel counts.

“From the outset when we founded RAW in 2021, our mindset was fixed on pushing creativity, and mechanics to deliver games that excite players in ways that other slot games haven’t even thought of,” Wood commented.

“Our innovative products push boundaries but still deliver experiences that players recognise and want to play – a balance that is hard to strike.

“Our partners in the market either have a fast growing or an established player-base that exemplifies our growth strategy. We are honoured to see our titles in Canadian lobbies and for players to see why we are the pink shark in the sea of sameness.”

During Q1 (April 1 to June 30, 2023), iGaming Ontario reported total gaming revenue for the Canadian province came in at C$545m, up 3.6 per cent compared to FY2022-23 Q4’s $526m.