7777 gaming launches ‘promising’ content and marketing Superbet deal

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7777 gaming has hailed its latest content partnership as “well-defined and promising” after the slot studio joined forces with Superbet to reach its Romanian audience. 

Within the partnership, Superbet will gain a curated assortment of 7777 slot releases that will initially include 25 individual titles. The deal will also kick off a content production line that will see two new games launched with Superbet every week. 

Elena Shaterova, Chief Commercial Officer at 7777 gaming, explained: “A well-defined and promising partnership is put into action as we go live on Superbet. This partnership allows us to showcase our commitment to delivering top-tier gaming content to Romanian players, and we look forward to the exciting month ahead with our December marketing campaign.”

Additionally, the collaboration will produce a month-long marketing campaign across December while 7777 has laid out plans to present four exclusive games for Superbet as part of the partnership, including Club Mr. Luck, Greenhats’ Megawins, Pearl of Egypt, and Zeus Quest. 

Raluca Varzaru, Gaming Content Executive at Superbet, added: “Welcoming 7777 gaming to our platform is a testament to our commitment to delivering unparalleled gaming experience. 

“The addition of their curated games, including exclusive titles, aligns perfectly with our vision for continuous growth and offering our players the very best.”

The move sees 7777 continue to bolster its position in regulated markets across Europe and comes shortly after the slot studio celebrated its Nigerian debut in a deal with betBonanza.