Soft2Bet has highlighted the significant impact of its motivational engineering and advanced gamification in its latest data publication.
The supplier emphasised that it can be key in driving ROI for partners, as well as bolstering vital customer KPIs such as gross gaming revenue (GGR), player engagement and average revenue per user (ARPU).
Uri Poliavich, CEO and Founder of Soft2Bet, commented on the data and the implication on the industry: “Gamification, or what we call Motivational Engineering, is at the heart of everything we do at Soft2Bet.
“These numbers confirm the great potential of our gamification products in the iGaming industry. We’re focused on continuing to innovate and push the iGaming industry forward so that we can provide even more engaging and revenue-generating products to drive results for our customers.”
In terms of gross gaming revenue, the group revealed that its gamification features have resulted in a 65% increase on average compared to brands that aren’t engaging with gamification strategies.
At the heart of the gamification strategy is providing a personalised user experience in order to maximise engagement from players and the firm pointed towards its City Builder, Betinia Stadiums, and Bonus Crab products as being key features that drive growth.
Further underlining the positive impact of gamification, nearly 50% of Soft2Bet’s player base engaged with its gamification features, with turnover surging by more than 70% and GGR increasing by over 65% compared to non-participants.
