Sports betting and online casino operator, Bets.io, has announced a long-term partnership with the UFC’s Michael ‘Venom’ Page (MVP). 

The collaboration underlined a ‘shared commitment to pushing boundaries’ as they look to build on the marketability of Venom Page especially since his successful UFC debut. 

 “Our collaboration with Michael ‘Venom’ Page represents more than just a partnership—it’s a convergence of passion, authenticity, and a shared vision for redefining norms,” stated Bets.io’s CMO, Evgeniy Babitsyn

“As pioneers in our respective industries, we’re excited to embark on this journey with a trailblazer like MVP, who embodies the spirit of rebellion and innovation.”

He added: “Joining forces with Michael ‘Venom’ Page feels like a natural fit. We share a passion for pushing boundaries and creating unforgettable experiences. Together, we’re poised to make a lasting impact on both the gaming and martial arts industries.”

MVP made his UFC debut last month at UFC 299, defeating Kevin Holland via unanimous decision to secure his first win under the UFC banner. Currently ranked #13 in the UFC Welterweight rankings.

Speaking about the collaboration, Page said: “Bets.io resembles the creative person I am in the cage, allowing me to be myself in our partnership. I know we’re going to put on a show together and cook up a storm in our respective industries.”