Future Anthem has offered its Amplifier AI service to Just Slots, supporting the studio’s content production using the tool’s Optimise module.
Just Slots will leverage the Optimise module to make ‘data-driven decisions’ when producing online casino content. The tool allows users to create AI-driven player clusters, processing billions of bets to build a comprehensive understanding of player activity.
Christine Parkhill, Just Slots Chief Commercial Officer, stated: “Despite data being underutilised in the gaming industry, Just Slots is proud to champion an innovative approach to commercial campaign targeting and product development.
“Future Anthem’s AI technology will allow us to make data-driven decisions to gain an edge in an incredibly competitive market as we look to diversify our product offering and expand our player base.”
Future Anthem’s Amplifier AI offering will be made available to Just Slots through Tequity’s remote gaming server following the latter’s strategic partnership with Future Anthem formed earlier this year.
Ian Tibot, Future Anthem Chief Commercial Officer, commented: “As part of our collaboration with Tequity, Just Slots is the latest provider to benefit from our leading technology that helps to analyse and personalise every step of the player journey.
“We are delighted to begin working with such an ambitious developer. We have no doubt that Optimise will provide invaluable insight that allows Just Slots to focus on creating brilliant games.”
The slot developer will also benefit from the Optimise module’s game launch and performance measurement, using data feedback throughout the development process to deliver products with a better chance of captivating players.
“Partnering with Future Anthem has given many of Tequity’s valued customers access to industry-leading AI personalisation solutions through our first-class remote gaming server,” added Tequity Chief Executive Officer and Chief Technology Officer, Krzysztof Opałka.
“Just Slots is the latest provider to entrust Future Anthem with delivering unrivalled machine-learning capabilities as they look to optimise and streamline the game development process.”