PlayOJO has launched a new global advertising campaign set to roll out in the UK before expanding to Canada, Peru, Spain, Ireland and other markets in 2025.
The ‘Sounds Like OJO Time’ multi-platform campaign features people experiencing the SkillOnNet-owned operator’s jingle in unexpected ways across a range of different situations, such as from the ping of a microwave, car alarms and airport intercoms.
These situations will signal the start of ‘PlayOJO’ as these people become surrounded by a transformed environment featuring an explosion of upbeat music, energetic dance, crazy characters and inanimate objects coming to life.
Peter Bennett, Global CMO of PlayOJO, stated: “We really like how Motel took one of our strongest and most distinctive brand assets and built on that to create a uniquely fun and impactful new creative platform.
“We love how the new campaign reflects PlayOJO’s distinctive creative style and reinforces the brand’s positioning. Now the PlayOJO sonic can come from anywhere – a microwave, an airport intercom, a referee’s whistle – the fun can start literally anywhere, anytime.”
The online casino operator partnered with London-based creative agency Motel to produce each advert, with the films each centred around PlayOJO’s three-note sonic logo and its ‘feel the fun’ tagline.
PlayOJO has launched a number of seasonal marketing campaigns in the past, including producing a campaign revolving around Safer Gambling Week as well as a Halloween-themed advert this time last year.