PlayOJO is aiming to showcase that ‘too much of anything can be bad’ through a fresh advertising campaign that is designed to support the UK’s Safer Gambling Week.
The cross-industry initiative to promote safer gambling in the United Kingdom and Ireland is centred around the ‘let’s talk about safer gambling’ tagline, and runs from Monday 13 November to Sunday 19 November.
To align with this, PlayOJO’s latest advertising push is centred around four videos that display seven instances when too much of a good thing can quickly turn bad. These will be shared across the operator’s Facebook, Instagram and Twitter channels, including a dedicated blogspot.
The SkillOnNet powered online casino stresses that it is striving to “set a high standard for safer gambling practices” through a series of tools and information to ensure players stay in control of their playtime and gamble safely.
These include Safe Mate, which provides players with a complete picture of their play and is designed to make it easier to know gambling habits while sticking to a budget and spotting any changes in their play that may need attention.
“We are longstanding supporters of Safer Gambling Week and like previous years, this year we wanted to run an additional paid social campaign that would help increase awareness of safer gambling above and beyond the SG week,” noted Peter Bennett, CMO at PlayOJO.
“To do this, we needed to create something that we felt would stand out and reach players on the channels they spend time on, to ensure our message hits the widest possible audience.
“This is a quirky and fun campaign which aligns with our overall brand positioning but with a clear main message about why players need to stay in control of their play – too much of anything can be bad.”
Earlier in the month, Rob Fletcher, Founder & Executive Creative Director of Isobel, spoke to SBC Leaders about the direction his team took for PlayOJO’s latest ad campaign.