FanDuel has unveiled a multi-year partnership with the Memphis Grizzlies in a link-up that sees the firm named official sports betting and daily fantasy partner of the franchise.

The collaboration marks the Grizzlies’ first with a sports betting operator, as well as representing FanDuel’s debut partnership with an NBA team for sports betting.

As a result, FanDuel will have access to official Grizzlies marks and logos to use across its online sports betting offering and daily fantasy sports product, as well as marketing assets ranging from in-arena signage at FedExForum to radio, television and digital advertising to promote its offerings directly to fans. 

Furthermore, the company will present the team’s home and away television broadcast with multiple integrations, designed to enhance the experience for fans that choose to watch the Grizzlies from the comfort of their homes. Additionally, FanDuel and the Grizzlies plan to offer several once-in-a-lifetime experiences to customers.

“We are thrilled to have FanDuel as our first sports betting marketing partner and as our exclusive daily fantasy partner,” said Jason Wexler, president of the Memphis Grizzlies

“Grizzlies fans are among the most passionate in the NBA, and we are looking forward to helping them find new ways to access their sports fandom. FanDuel has been an excellent partner in building a program that will showcase why they are one of the best sportsbooks for Grizzlies fans.”

The link-up comes hot on the heels of the FanDuel Group launching its sportsbook app in Tennessee on November 1, becoming the nine state to offer the company’s mobile and online sports betting product.

“As we expand our market-leading sportsbook into Tennessee, partnering with the Grizzlies was a no-brainer given the team’s popularity and long-standing success, as well as their shared mindset of being absurdly fan-focused,” commented Mike Raffenspberger, CMO, FanDuel Group

“We are incredibly excited to collaborate with the Grizzlies as we bring unique promotions, product innovation, and engaging online experiences to Grizzlies fans and Tennessee sports fans alike.”