FanDuel and MotorCity Casino have unveiled a collaboration that designates the operator as an official gaming partner of sports franchises the Detroit Tigers and Detroit Red Wings.
This will see the FanDuel Sportsbook be prominently featured on static and digital signage at both Comerica Park and Little Caesars Arena, including the outfield wall and on dasher boards, and be featured on the Tigers and Red Wings radio networks, which reach fans across the state of Michigan.
In collaboration with MotorCity Casino, FanDuel Group recently launched a fully integrated, real money online gaming experience for residents and visitors to the state of Michigan.
“After a very successful launch in Michigan, we are excited to continue our momentum by partnering in this way with two of the most iconic sports organisations in the country,” said Mike Raffensperger, CMO of FanDuel Group.
“To celebrate, we are offering a $25 registration bonus for all eligible Red Wings and Tigers fans that use the code DETROIT after registering for a FanDuel Sportsbook account.”
According to FanDuel, its collaboration with the Tigers forms part of a “continued strategy” of aligning with Major League Baseball teams in markets where mobile gaming is permitted.
The group adds that it is recognised as one of roughly fifteen MLB authorized gaming operators, as well as being an official sports betting partner of the National Hockey League.
The Tigers and Red Wings are also marketing partners with MotorCity Casino. The property is FanDuel’s sports betting and casino collaborator in Michigan, and the home of the FanDuel Sportsbook at MotorCity Casino in Detroit that opened in March 2020.