Red Rake Gaming has added yet more depth to its Italian market presence, after linking-up with Sisal to distribute its portfolio of games to the group’s online operation.
This comes after the casino content supplier called the region one of the group’s “biggest growth markets” earlier in the year after sealing a distribution deal with casino operator BetFlag.
The partnership will see Sisal.it gain access to a suite of games on offer from the Red Rake Gaming studio. This includes the Super Series of games, which promise non-stop action through multiple feature and bonus games, as well as its ‘1 million ways to win’ genre of titles, which Red Rake says “resonate well with players from all across the globe and currently dominates the charts in the Italian market”.
Red Rake Gaming boasts market coverage in Portugal, UK, Spain, Italy, Colombia, Romania, Belarus, Sweden, Germany and Greece, with more in the pipeline.
Nick Barr, managing director at Red Rake Malta, commented on the partnership stating: “We could not be happier to partner with an Italian powerhouse such as Sisal.
“For many years they have been at the peak of the Italian gaming industry and we are proud to have been entrusted to be a part of their growth strategy.
“Red Rake Gaming have made significant inroads in delivering market specific content to its partners which is testament to our remarkable growth in the regulated market space.”
Earlier this month, Red Rake Gaming boosted its Malta-based commercial team with two new additions to the group, following a period of significant growth.
This saw Dave Hayward join as account manager, with Louise Mouton appointed promotions manager. Barr lauded the appointments as delivering “key skill to the team”.
“Dave coming from working with B2C operators in the past across acquisition and retention can apply his knowledge when working closely with our partners to help them achieve their objectives,” he added.
“Louise has significant marketing experience across the B2C business and will work with our partners to create out the box, innovative marketing initiatives to help drive our clients’ revenues”