“Aspire’s B2C assets were perfect for us,” confidently confirms Aaron Speach, founder and chief executive officer of Esports Technologies, in a dissection of the group’s recent $75.9m transaction.
In conversation with CasinoBeats, Speach elaborates on a journey from foundation five years ago with a group out of Las Vegas, with a goal of bringing a fresh audience to a wagering platform and with esports at the forefront, to discussing a plethora of further potential developments in the not too distant future.
“Our goal was to always grow through acquisitions, we understood that we’re going to make several moves over the course of the next two years that we feel are going to give us the best opportunity to put our products in as many people’s hands as possible,” it is explained in the interview (above).
The comments follow Esports Technologies last week purchasing Aspire Global’s B2C business for the aforementioned fee, a deal which will gain the company a portfolio of B2C proprietary online casino and sportsbook brands, including Karamba, Hopa, Griffon Casino, BetTarget, Dansk777, and GenerationVIP.
“For us this is a huge transaction that does transform our company”
“For us this is a huge transaction that does transform our company in the best way possible. We are developing several pieces of core technology, one of them including Browser Bets, that are going to allow us to bring the consumer closer to the wagering products.
“So, through M&A we feel that we have the best opportunity to put those products into their hands, so that’s why it is so transformative to us.”
With the cross-sell capabilities of the acquisition, which is slated for completion by November 30, 2021, highly praised, Speach also confirms that industry eyes should be kept peeled for a number of further impending developments.
Future growth, particularly in the US; further M&A activity and several product launches are in the offing for the company.
This latter point will see the Q1 2022 launch of its Esports Book product, a regulated esports and sports wagering site that will look to cross sell consumers from various Aspire brands with a view to giving them a full offering that they may not have been accustomed to previously.