Ben Murr has been named president of TwinSpires and online gaming by Churchill Downs Incorporated effective immediately.

Fast Track has moved a step closer to its mission in “digitising the igaming industry” as it reveals its “game-changing” Singularity Model.

Delivering the 1:1 experiences to players, the company’s new product features an engine that observes every action the player makes in real time and uses advanced machine learning and computations to establish a comprehensive player portfolio. 

Commenting on the launch of Singularity Model, Simon Lidzén, co-founder and CEO of Fast Track, explained: “We have been working towards delivering this solution since the early days of Fast Track. 

“Within the igaming industry we have spoken about creating 1:1 experiences with our players for many years but have not had access to the right tools to make it a reality. 

“I am excited and proud that Fast Track is making 1:1 player experiences possible for the first time with the Singularity Model.”

Once the player portfolio is established, the model hand picks the content, times and channels that are best suited to the individual player and creates a relevant, timely engagement.

Fast Track has noted that the model was designed with “maximum flexibility” in mind and allows operators “full control” of the data, decision-making framework and tech stack, as well as customisation over every aspect according to unique needs. 

To further support 1:1 experiences, Fast Track is also rolling out a completely new data analytics platform: Fast Track Data Studio. Sitting on top of Fast Track’s real-time data feed, this will allow users to carry out complex queries, assisting users to make more informed decisions about their business with easily digestible and customisable dashboards.

Additionally, the company’s partners will gain access to the Singularity Project, an intelligence hub managed by a data science team who will be publishing the results of relevant experiments and sharing insights that can be used with the Singularity Model.