Softswiss to ‘meet all content production needs’ with new service


Softswiss has launched its content management service that it notes will focus on providing “full content support” for online brands “from scratch”.

The new product, now available in English, offers two types of services: pre-launch and ongoing content management, and is said to “optimise and accelerate” the setup of projects operating on the Softswiss platform and cover ongoing content management for online casinos.

Alena Pratasevich, Content Management Team Lead at Softswiss, explained: “We have noticed that our clients are interested in cooperation, and our experience allows us to provide such services at a high level. 

“Our team includes content managers, designers, and operations managers. This full-fledged service covers all the needs of content preparation for online casinos.”

As part of the pre-launch service, managers at Softswiss will assist clients in preparing all the content before the project is launched. Furthermore, aforementioned managers will also aid listing games by subject and type, customise locales, create texts and visuals, along with publishing information on the website. 

In parallel, the ongoing content management service is said to provide content support for launched projects. This team will be responsible for publishing new game releases, preparing content tournaments, and bonus/promotion campaigns. 

“It’s one of our key goals to improve the level of services we provide,” noted Artyom Rudakov, Deputy Head of B2C at Softswiss. “Therefore we are constantly looking for new tools to meet the requirements and needs of our clients. 

“The content management team is the latest addition to managed services which is already in demand with our partners.”