BetMGM has recruited a star-studded cast of actors and athletes, all of which are ambassadors of the online sports betting and igaming brand, to premier a fresh ‘it’s on’ advertising campaign.
The episodic series, which debuted on social media, will also air on US national television for the first time tomorrow (Thursday 8 September) during the first Thursday Night Football of the new season when the Buffalo Bills travel to Super Bowl champions LA Rams.
The initial offering features Jamie Foxx in a suite of MGM’s Bellagio venue seeking sports betting tips from Kevin Garnett, Wayne Gretzky, Jalen Rose, Barry Sanders and the groups newest brand ambassador, Vanessa Hudgens.
Additionally, the BetMGM network will also use their personal social channels to promote the films, with new introductions to be released throughout the year to coincide with season-openers and playoffs for the NBA and NHL, as well as NCAA, tournaments.
“Entertainment is at the core of BetMGM and we want this campaign to keep viewers on the edge of their seats in a way that’s unexpected from the sports betting and gaming industry,” said Raymond Doyle, VP of Brand, BetMGM.
New ads from “it’s on” will be released in the coming months, which will feature Sanders on a palatial Malibu estate playing pickleball; basketball star Rose and his barber; in addition to NHL legend Wayne Gretzky joining Connor McDavid‘s on-ice practice session.
Peter Hughes, Creative Director from 72andSunny, which created the ad, added: “We really wanted to show what makes sports betting so entertaining, and we looked to prestige ensemble TV for inspiration.
“It’s on is about tapping into your competitive side and being part of sports betting culture. It’s something you can talk about with friends and engage with in a more meaningful way.”