Flutter UK&I brands receive Gold Standard from GamCare


Gambling harm treatment charity and industry standards organisation GamCare has made a positive assessment of Flutter Entertainment’s safer gambling provisions.

The group’s UK and Irish online-focused Paddy Power, Sky Betting and Gaming and Betfair brands have been accredited with the Gold Advanced Level 3 certificate, the ‘top level’ of GamCare’s Advanced Safer Gambling Standard.

In its assessment, GamCare made note of Flutter’s ‘positive culture’ regarding safer gambling throughout its UK and Irish brands, employee communications, support services and integration of processes across internal systems such as e-learning.

“It is a hugely proud moment for everyone at Flutter to have all of our online brands awarded the highest gambling changes by GamCare,” remarked Luke Sugden, Director of Risk and Safer Gambling, Flutter UK and Ireland.

“A core pillar of our global sustainability strategy – the Positive Impact Plan – is our Play Well strategy, which focuses on providing customers with a positive, entertaining and safe experience at all times. 

“This certification not only signals progress against this commitment, but is a credit to our fantastic colleagues, who continue to put safer gambling at the heart of everything we do as a business.”

The certification follows GamCare’s recognition of Flutter’s Tombola Bingo holding with the Advanced Level 3 standard – the brand is due to be reassessed by GamCare ‘in the coming months’.

Over the past two years, Flutter has made several movements on safer gambling, as the UK and Irish governments look set to impose fresh regulations, with the Gambling Act review due in the former and a new regulator scheduled to begin operations next year in the latter. 

Since its last assessment by GamCare, Flutter has integrated safer gambling KPIs into its objectives and remuneration, made improvements to its compliance and assurance processes and invested in the ‘size and expertise’ of its 200 member team.

In both the UK and Ireland, the group has imposed a €500/£500 monthly deposit limit for all customers under 25, whilst in the latter – Flutter’s founding location – a credit-card payment ban and whistle-to-whistle sports broadcast advertising ban were put in place last year.