ESA Gaming partners with 888AFRICA to mark continent debut

ESA Gaming has marked its debut in Africa as the games provider forms an alliance with 888AFRICA

Under the terms of the agreement, ESA will provide its content catalogue to 888AFRICA, founded in March of this year and a subsidiary of 888 Holdings, as it aims to expand across Africa’s regulated online market. 

Its portfolio on offer will include titles such as Fruitz & Spinz, Basketball Mine and Goal Mine, as well as the World Cup-centred sequel, Goal Mine World Edition. A range of classic casino content is also available and the recently launched Rocket Racers, ESA Gaming’s first EasySwipe crash-style game.

Thomas Smallwood, Head of Marketing at ESA Gaming, explained: “888AFRICA is a brand with huge ambitions on the continent. We’re delighted to begin working with the team and are looking forward to playing our role in its exciting growth journey, while showcasing the strength of our highly relevant and adaptable offer.

“We firmly believe that our EasySwipe portfolio will enhance 888bet’s existing content and surprise and delight customers that are being introduced to the brand for the first time.”

888AFRICA’s consumer brand, 888bet, provides locally relevant products and features for players in Kenya, Tanzania, Mozambique and Zambia.

On 888bet’s platform, ESA Gaming will integrate its pioneering EasySwipe games portfolio, which is designed to marry up with the wants and needs of local players in Africa through a range of ultra-lightweight, mobile-first titles.

Christopher Coyne, CEO of 888AFRICA, added: “We want to create a truly unique betting and gaming experience at 888AFRICA, and partnering with the very best content suppliers is critical to delivering that..

“We believe that the EasySwipe portfolio is perfectly suited to our platform and will strengthen both our sports and casino offer as we look to build market-leading positions across Africa. We look forward to working with the ESA Gaming team in the months ahead.”