Circus aims to ‘preserve local roots’ via Phoenix Brussels signage

Gaming1’s flagship brand - Circus - has signed an agreement to become the main sponsor of the Brussels Basketball club, the Phoenix Brussels. 

Gaming1’s flagship brand – Circus – has signed an agreement to become the main sponsor of the Brussels Basketball club, the Phoenix Brussels

Following on from its already active partnership in cycling for the Wanty-Gobert team, and in football via Standard de Liège and KAA Gent, Circus has inked a three-year partnership and rebranded the team to Circus Brussels Basketball

Emmanuel Mewissen, CEO of Ardent Group, said: “Our group has always thought it was important to contribute to the community and sporting life in Belgium. In recent years, we have experienced rapid international growth, but our main mission is still to preserve the local roots that are very important in the group’s eyes.

“After Standard, KAA Gent and Wanty-Gobert, this partnership is another chance to show our support to Belgian-based teams – working with them on new challenges and allowing them to reach the next level. This is all the more important for a discipline like basketball where this kind of support is a real level for growth. 

“We are excited to follow the achievements of Circus Brussels Basketball during the next three seasons.”

Furthermore, the club, who recently signed Belgian international Kevin Tumba for the upcoming season, hopes to shine in years to come with its eyes firmly set on finding success in one of the European competitions.

André Dekandelaer, President of Circus Brussels Basketball, added: “The arrival of such an important sponsor allows us to set more ambitious sporting objectives, resulting in the arrival of players with experience both nationally and internationally. 

“In parallel, a new development strategy for training and supporting young people can be put in place. I thank Circus and Mr. Mewissen on behalf of the entire basketball community in our region for their confidence in us.”