BetVictor sets initial sights on UK ahead of a wider Playtech roll-out


BetVictor has announced a multi-jurisdictional agreement with Playtech that will see the pair collaborate in the UK for the first time.

Under the terms of the agreement, the operator will introduce casino and live content across all brands that it licences and operates in the UK, including BetVictor, Parimatch, Heart Bingo and the soon to be launched talkSPORT BET.

BetVictor Group customers will have access to Playtech’s full suite of games, along with messaging and promotional functionalities. Players will also be able to access three tables dedicated to the World Cup 2022.

“We are proud and excited to be working with BetVictor, one the world’s leading gambling companies. This partnership is of great strategic importance to us, giving us the means to reach more and more players with our innovative content across the UK,” said George Voyatzis, VP Commercial at Playtech.

“Vital to Playtech’s success is our ability to build and sustain partnerships with fellow industry leaders, so we’re delighted to be working with BetVictor, whose strong values very much align with our own.” 

Officially launched on October 24, this partnership marks the first time the two have united in the UK market, with the partnership also set to be extended in the near future.

Among the new market launches that are set to come to fruition in the near future include Ontario via the BetVictor brand and Germany via BildBet brand, with others set to follow suit.

Turlough Lally, Director of e-Gaming, BetVictor, added: “Playtech is a long-standing key player in the industry, and we are very pleased to be embarking upon this new partnership with the company.  

“Through the partnership, we will expand our casino and live content offering and product range to our dedicated players across the UK. In the future, we hope to further strengthen this new partnership, expanding into new markets together, and delivering more exciting and innovative content to our customers across the globe”