EGBA aiming to cement ESGW’s place as an ‘important yearly milestone’

The European Gaming and Betting Association is eyeing a further ramp-up of activities as the trade association looks to cement European Safer Gambling Week’s place as “an important yearly milestone”.

This year’s edition, which ran from October 17-23, represented the second instalment of a scheme that saw associated messages being shown 1.5 million times across major social media platforms in the EU, up 400 per cent year-on-year.

ESGW is a pan-European initiative that is designed to promote safer gambling, provide customers with practical safer gambling advice, signpost the help available, and encourage open and honest discussions about Europe’s latest initiatives, regulations and research.

This latest edition saw 24 events, podcasts, or local activities organised across the continent, with a social media campaign sharing translated messages across 17 EU member states.

Furthermore, a range of webinars with over 100 registrants united over 600 stakeholders who heard from 21 speakers, including from the European Commission, Twitter, KPMG, Kindred Group, Entain, universities and harm prevention organisations, and a broad range of attendees across Europe.

“We are delighted with the second edition of the European Safer Gambling Week, both in terms of its awareness-raising impact and the collaboration achieved,” stated Maarten Haijer, Secretary General of the EGBA.

“We want to step up the initiative each year and already have plans to enhance the next edition and cement the week as an important yearly milestone in the calendar of Europe’s gambling sector. 

“While the initiative focuses on a dedicated week of events and initiatives, EGBA and its members are committed to promoting a strong culture of safer gambling every day.” 

The initiative was established by EGBA in 2021 and is organised by a group of European online gambling associations, including the Brussels-based group and its members, who come together each year to raise awareness about safer gambling in the region.