TrueLab seeking increased exposure via First Look Games link-up

TrueLab has become the latest online casino games studio to team-up with First Look Games in a bid to leverage the power of affiliate marketing for promotional purposes.

This will ensure that the developer gains access to more than 800 approved affiliates and publishers that boast a combined global audience in excess of 20+ million players.

First Look enables studios to retain full control over the information that is made available to affiliates, and this is made available. It also provides additional compliance tools and features in a bid to maintain accuracy in the reviews and content published by affiliates.

“Affiliates are a powerful marketing platform for studios, offering tremendous reach and direct access to player communities,” stated Tom Galanis, Managing Director at First Look Games. 

“It is great to see TrueLab use the First Look Games to better promote the studio and drive awareness of its games.

“Studios simply don’t have the time and resources to invest in extensive game marketing but with First Look Games we do much of the heavy lifting, allowing developers to promote their latest titles and existing games to players in markets around the world. This makes it a highly valuable tool.”

As a First Look Games partner, TrueLab can share information about each of its titles, including logos, images and videos of games being played. These are hosted in a dedicated library where affiliates can download information and assets individually or in bulk.

Karl von Brockdorff, Head of Marketing at TrueLab Game Studios, added: “Affiliates are an important channel when it comes to game promotion, but connecting with individual publishers and providing them with information about games is incredibly time-consuming which means we have not been maximising the opportunity.

First Look Games overcomes this challenge, providing direct access to hundreds of approved affiliates. This is what makes this such an important partnership for TrueLab, and we look forward to increasing the exposure of our games via some of the biggest publishers in the business.”