Passport Tech launches loyalty solution in Pacific Northwest

Launch concept
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Passport Technology has debuted its loyalty solution platform at The Point Casino in the Pacific Northwest.

As part of the expansion, a selection of Passport’s Lush loyalty and rewards platform and Mira player enrolment kiosks will become accessible to the gaming venue.

This product, according to Passport Technology, is said to increase player enrolment, engagement and point redemption through customisable games, promotions and dynamic offers. 

Sam Cocharo, VP of Operations and General Manager of Point Casino, stated: “The system looks great, and we are excited to introduce Lush loyalty to our players. The offers we can provide are exciting and fun, and our players are going to love this new addition to our lineup.” 

Operators utilising the cloud-based loyalty and rewards platform are able to customise an unlimited number of branding, gamification, virtual drawings, multipliers and patron-specific promotions via Lush’s web application. 

The Point Casino guests will benefit from self-service features like player club enrolment, card reprints, dynamic games, and offers through the Lush kiosk. With configurable gifting options and the earn and Shop redemption portal, guests can redeem points for e-gift cards, physical gift cards, real merchandise or specific property inventory.   

Diallo Gordon, Principal of Digital Wallet, Loyalty & Innovation for Passport, added: “The Point Casino is the right partner for Passport to enter Washington state, in line with our strategic growth strategy. 

“The Point is a solid operator within a unique and competitive space. Lush will serve as a growth conduit for The Point to acquire, retain and grow its impressive customer base with a broad suite of loyalty tools aimed at customer lifetime value, self-service efficiency, and guest satisfaction.”  

Echoing Gordon’s point, John Steely, COO of Passport, concluded: “For years, Passport has long provided traditional cash access, cage automation, and floor efficiency to the Washington market with a heavy emphasis on product and service. 

“Passport’s ability to further serve the Washington market with Lush is an opportunity to spoil our customers, present and future, with loyalty solutions that bring our service offering full circle within the resort.”