FA Cup

Cardiff City, Sheffield Wednesday and Gillingham have added to their sponsorship rosters after online sports betting and igaming brand Stake linked-up with each ahead of this weekend’s FA Cup action.

The deals will see the operator’s branding adorn the sleeves of each, along with in-ground LED advertising being featured, as the aforementioned trifecta bid to upset Premier League sides Leeds United, Newcastle United and Leicester City, respectively, in home clashes.

Joe Comper, Commercial Manager at Gillingham, said of the League Two side’s agreement: “We are delighted to have Stake on board with us for the Leicester game.

“The fact that such a large business want to support the Gills is great for us, and we thank them for their backing. Hopefully we can upset the odds on Saturday!”

Furthermore, the operator has also aligned its three sponsorship agreements with a fresh product upgrade that has seen Stake enhance its live sports streaming offering to allow customers globally to watch the FA Cup.

Stake will also bid to complement each partnership with a series of media activations, which will see the group work with club legends and ambassadors to produce editorial and social media content.

These become the latest in a string of sporting alliances entered into by Stake, whose English footballing footprint saw the group ink a club record sponsorship deal alongside Everton FC last year when it became the Goodison Park outfit’s main partner.

Dominic Rae, Sponsorship Manager for Stake, explained: “The FA Cup is one of the world’s oldest and most famous club knockout competitions. As part of our investment in top quality sports and entertainment content we have added live streaming of every match to our platform for users globally to watch and enjoy.

“To support the live pictures we have signed a series of commercial partnerships with lower league opponents of Premier League sides, backing them as they bid to deliver famous giant killings.

“The sponsorships won’t only consist of branding visible on kits and within stadia, but will see us work with clubs to boost their profile and the tournament at large amongst our global audience of football fans, many of whom will be betting on and streaming the FA Cup on our platform for the first time.”