Push Gaming is eyeing an accelerated push across a range of global markets after the online casino content provider secured a deal of significant “magnitude” alongside bet365.
In a collaboration that is hailed as “fantastic” for current growth plans, the alignment is also set to play a “vitally important” role in bringing the supplier’s gaming suite to “a greater number of markets”.
This maintains Push Gaming’s momentum into the second half of the year, with the group’s content set to go live with bet365 across numerous jurisdictions.
A bet365 spokesperson said: “We’re thrilled to welcome Push Gaming into our portfolio of cutting edge gaming content partners.
“Push has enjoyed a remarkable rise as a studio, and the quality of its games is the main driver of that, so the partnership should be a great fit into our games product.
“The likes of Razor Shark and Jammin Jars will be a valuable addition to the breadth of incredible entertainment we already offer and we’ll have a keen eye on what else Push brings to the table going forward.”
Under the terms of the commercial tie-up, bet365 will gain the supplier’s entire slots portfolio, which includes titles such as Fat series, Big Bamboo, Razor Shark and Jammin Jars.
Furthermore, this will also include latest release Razor Returns, which became the latest title to triumph in SlotBeats’ Slot of the Year accolade.
“Getting a deal of this magnitude over the line is fantastic news for Push and our growth plans,” commented Fiona Hickey, Director of New Business and Markets at Push Gaming.
“It’s a brand that needs little introduction and is a sign of our current ambitions as we continue to expand where players can enjoy our titles.
“We’re excited about the future roadmap for the number of games we are bringing to a greater number of markets so it’s vitally important that we have our titles live with as many tier-one operators as possible.”