Light & Wonder has joined forces with Flows, gaining use of the latter’s technology to power its inbound marketing jackpot feature.
Flows has offered its proprietary technology to support the product with multifaceted data points from diverse systems, optimised go-to-market strategies, and minimised developmental time and operational expenses.
Dylan Slaney, CEO of iGaming at Light & Wonder, explained: “Flows’ avant-garde platform has enabled us to create and launch marketing jackpots at speed and with ease, allowing us to offer a solution to our operators which is both efficient and versatile.
“This is just scratching the surface of the possibilities now available to us through this agreement and I’m excited to work with Flows on many more great initiatives across our business.”
With Light & Wonder set to launch the new jackpot function at G2E Las Vegas 2023 later this month, the pair have outlined a commitment to ‘setting new standards in the igaming industry’ as the tool will subsequently become available to L&W operator partners.
“Working with a global leader like Light & Wonder is a testament to the transformative power of Flows,” added James King, CEO of Flows. “Our shared vision for innovation and excellence will pave the way for unprecedented advancements in the igaming industry.
“This relationship stands as a beacon of transformative potential when pioneering technology and visionary teams converge, promising a future where the boundaries of digital creation are continually expanded and the essence of innovation is ubiquitously democratised.
“I’m very much looking forward to seeing our efforts live on the Light & Wonder stand at G2E next week and then what more we can do together in the near future.”