Argentine FA designates Smartsoft as European digital sponsor

Smartsoft has reached an agreement with the Argentine Football Association that designates the online gaming software provider as an official digital sponsor.

This represents the authority’s first alliance targeted towards Europe, and comes as Argentine football looks to maintain a growth process that is “strengthened with agreements focused on reaching fans”.

“We are very happy that Smartsoft is the new digital sponsor of the Argentine Football Association,” commented Claudio Tapia, President of AFA.

“The partnership opens a new category to connect with fans on the old continent. As a result, our association continues to consolidate its international growth and we are proud that this is so. 

“Today we welcome Smartsoft as a digital sponsor on the European continent and we wish them every success.”

Subsequently, Smartsoft customers will be able to have access to autographed t-shirts, match tickets and exclusive access to the national teams.

As a result of the partnership, which includes an alliance with the reigning men’s World Champions, the pair stress an ambition of bringing the European audience closer to Argentina football.

“Through this partnership with the Argentine Football Association and the Argentine National Team, we embark on a journey that unites passion and excellence, where the worlds of business and gaming converge with the magic of Argentine football,” stated Guga Gotsadze, Managing Partner of SmartSoft.

“This marks a historic moment for our company. We are delighted to be the first game provider in Europe to become a digital sponsor of the Argentina National Team and are confident that this collaboration will propel our company and our games to new horizons. Now, more than ever, we are prepared to fly even higher.”

Following this agreement the AFA has reaffirmed its commitment to continuing to strengthen its commercial activity internationally in a bid to attract new markets and territories, such as Europe.

Leandro Petersen, Commercial and Marketing Manager of AFA, said: “Over the last few years we have established a strategic vision and objective for our Association, to regain international prestige and global commercial attractiveness. 

“This sponsorship agreement in the European territory with Smartsoft is the confirmation of our strategy. In this direction, the expansion plan continues to show signs of global consolidation. 

“We are pleased that Smartsoft has chosen the Argentine National Team among so many diverse leading competitors in Europe and has become a digital sponsor today. 

“Together with Smartsoft we will develop commercial and marketing actions both digitally and at international industry events, in this way AFA will be at multiple global events alongside the technology leader like Smartsoft.”