BetMGM will continue as the NHL’s official sports betting and gaming partner after the duo announced a multi-year extension of their sponsorship agreement.
Under the revised partnership, BetMGM will create specialised VIP experiences for NHL fans while the operator’s branding will be used on nationally televised US broadcasts of hockey’s most prestigious league.
Moreover, the partnership will allow BetMGM – a joint venture between US giant MGM Resorts and UK-based multinational Entain – to design proprietary online casino titles that use branding from the league and its teams.
BetMGM recently collaborated with Digital Gaming Corporation to launch an exclusive NHL-branded slot release for its New Jersey players, producing NHL Gold Blitz earlier this month.
“Our partnership extension with the NHL enables us to enhance the BetMGM product and offer fans unforgettable entertainment built around the game they love,” said BetMGM CEO Adam Greenblatt.
“The NHL is more thrilling than ever – a symphony of athleticism, teamwork, and skill on skates. We look forward to bringing our customers exceptional live experiences and new content.”
For BetMGM’s exclusive branding deal, the company’s camera visible signage will be included across the NHL’s regular season as well as the Stanley Cup Playoffs, utilising the league’s Digitally Enhanced Dasherboards for dasherboard advertising and virtual slot in-ice adverts.
“We are thrilled about our partnership extension with BetMGM,” added Jason Jazayeri, NHL Vice President, Business Development.
“The evolution of our partnership with BetMGM will focus on building unique and compelling fan experiences, as well as event activation and media programming all with an eye towards delivering exciting new ways for our fans to interact and engage with the sport they love.”
