The importance of technology within igaming has been highlighted by EvenBet, as the firm’s latest e-book Core iGaming Trends and Challenges in 2023 emphasised that the evolution of technology in the space has forced operators to constantly offer something new.
At the heart of the evolution is gamification and providing new features to bolster engagement, whilst various respondents also underlined the importance of the user experience.
Further focusing on the changing role of technology within the igaming space, EvenBet’s report highlighted that Asian operators place an increased focus on technology in comparison to European counterparts.
The second key trend highlighted by the report was an elevated focus on marketing, which is also being touted as key for operators as brand awareness takes centre stage.
There are also differences in the approach between European operators and and Asian operators in the marketing approach, as European operators have sought to enhance the way they tap into AI to bolster their marketing growth.
When it comes to marketing, the report also underlined that vital nature of engaging content in terms of bolstering brand engagement.
Central to the report is highlighting the potential role for crash games – specifically as adult internet engagement dwindles in terms of time limit.
The report stated: “The typical attention span of an adult internet user is 8.25 seconds. In the current online landscape individuals often struggle to keep focus for extended durations. Crash Games are fast-paced games, their popularity reflects the worldwide trend of speeding up things. However, all respondents identified Crash Games as a trend exclusively in the European iGaming expos.”
There was also significant growth within the gamification as the market reached the global market is currently valued at $10 billion, is projected to exceed $116 billion by 2032, experiencing a 28 per cent CAGR (Compound annual growth rate) during the forecast period.
Furthermore, 7 per cent recognised the significance of gamification, exclusively reported by respondents based in Europe or active in European markets.
Magnifying the most pressing issues, a total of 29 per cent of companies had a similar opinion that commercial decisions are heavily influenced by regulatory frameworks.
In less regulated markets, lack of clarity poses a significant challenge, as ambiguous or absent regulations can lead to uncertainties in compliance, legal frameworks and market entry strategies.