Playson has moved to grow its US footprint with social casino brand High 5 Casino.
This strategic agreement continues Playson’s ambitions in the US, with the firm’s new social casino operator partner’s strong audience reach set to bolster engagement for the firm.
As a result of the deal, games such as Power Crown: Hold and Win, Jelly Valley and 3 Pots Riches: Hold and Win have been adapted for the social casino space and are free to play, with the integration done through Relax Gaming’s API platform.
Blanka Homor, Sales Director at Playson, said: “The partnership with High 5 Casino is a real coup for Playson, continuing our exciting journey within the US social casino industry.
“Undoubtedly, our presence in the US will become even bigger thanks to this agreement with a key player in the region and we are thrilled to showcase our games to High 5 Casino’s audience.”
This collaboration is set to further support Playson’s future ambition of entering the US real money environment, as part of its wider strategy to take its games into regulated markets worldwide.
Jerry Wilson, VP Creative, at High 5 Casino, added: “Playson’s portfolio contains many player-favourites, with an unmatched reputation in producing high-quality Hold and Win slots.
“This collaboration will exhibit our ongoing commitment to provide US players with the very best titles on the market, and Playson’s extensive portfolio has already shown itself to be one of the most revered in the industry.”
