Joe Streeter iGaming Journalist
Joe Streeter is an experienced editor and writer specialising in sports betting, iGaming and payments coverage. He brings a strong background in industry journalism and analysis across multiple gambling and sports media platforms.
Read Full BioReactivAction has gone live with Fast Track, as the duo embarks on a strategic move to ‘cement a stronghold across multiple markets’, initiating in Brazil.
It’s a collaboration that looks to emphasise Fast Track’s ability to integrate with various iGaming systems, bolstering CRM within igaming.
Addressing the partnership, Director of ReactivAction Leone Stranges stated: “We were looking for a platform which sets us up for success from day one, making it possible to execute and automate the entire retention strategy, a system that could scale and mould around our expansion and provide solutions to our unique challenges. Fast Track’s lifecycle templates, real-time capabilities and experience within the industry made it a straightforward choice.”
The group also laid out plans for expansion beyond Brazil, into Canada, New Zealand and Ireland through a second brand.
ReactivAction revealed it was on the lookout for a long-term partner that not only understands its growth trajectory but is also a critical driving force behind its growth.
Commenting on the project, ReactivAction CEO, Simon Lidzén added: “We are always excited at the prospect of empowering a forward-thinking operator through our platform. We look forward to a fruitful long-term relationship to support ReactivAction’s growth trajectory as they expand the brand into new markets.”
