BetConstruct partners with Fast Track for AI-powered CRM solutions

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BetConstruct has partnered with Fast Track, bringing the technology company’s AI-powered CRM solutions to its igaming operating partners.

Through the partnership, the two parties aim to enhance the player experience, combining BetConstruct’s comprehensive solutions with Fast Track’s player engagement expertise at scale using AI technology.

Fast Track’s CRM platform, described as a product that “integrates seamlessly with gaming platforms, distribution channels and bonus engines, utilising real-time data to enable targeted campaigns and dynamic, personalised player journeys”, is now added to BetConstruct’s offerings that include online sports betting, casino games and crypto solutions.

“We are thrilled to partner with Fast Track, a company that mirrors our ethos of innovation and excellence,” commented Gegham Yegoryan, CPO of BetConstruct.

“This partnership is more than a collaboration; it’s a fusion of strengths, bringing together BetConstruct’s comprehensive gaming and betting solutions with Fast Track’s unparalleled expertise in player engagement and retention.”

BetConstruct is promising operators with a “plug-and-play onboarding process” following Fast Track’s integration, supplying access to information in real-time for data-driven decisions, reducing time to market and assisting with player engagement strategy optimisation. 

The CRM solution is powered by the AI-driven Singularity Model, designed to increase player experience, retention and loyalty by analysing player behaviour in real-time to deliver personalised content at the right time and through the right communication channels, adapting to individual player preferences.

Simon Lidzén, CEO and Co-Founder of Fast Track, added: “Joining forces with BetConstruct represents a significant leap forward in our mission to digitalise the igaming industry. 

“Together, we are set to deliver a gaming experience that is not only enjoyable but deeply engaging, personalised, and, above all, player-centric.”

BetConstruct bolstered its online casino offering earlier this month by securing a partnership with slot streaming service Livespins.